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5 Reasons Why Your Digital Marketing Isn’t Working for Your Business

BizcaBOOM — Tue, 17 Nov 2020 01:31:18 +0000

5 Reasons Why Your Digital Marketing Isn’t Working for Your Business

Most businesses rely on marketing to bring in effective leads and sales, but is your marketing not getting you the leads that you want? In this article, I will explain the 5 Reasons why your digital marketing is not working for your business and how you can make it work.

When done right with a professional digital marketing agency, digital marketing can produce a sustainable amount of leads which can then transfer into a good amount of sales for your business.

Here are the 5 reasons why your digital marketing isn’t working:

1) You're Targeting the WRONG People

Not everyone is going to be your customer, even if they fit the same demographics. You need to target a platform that your potential customers use so that in case they need to buy your products / services, they will remember to call you.

For most business, a great platform to be on is Google, because most people will go on it anyway to look for anything they want, but it’s always good to target other platforms as well depending on the type of business.

2) You Expect to Get a High Amount of Results Instantly

Great marketing takes time to do effectively. Similar to sales, you can’t expect to sell something without taking the time to follow up, right?

The same applies to digital marketing, it takes time to take people down the sales funnel, grow a following on social media, and rank at the top of the search engines.

3) Your Digital Marketing Strategy Isn't Good Enough

It’s not good enough to just do some ads on one platform and wait for business to start coming in, because chances are, it won’t.

Instead of throwing all of your digital marketing dollars all on one ad or one campaign without fully thinking about the strategy, seriously consider what the possible outcomes could be and if it is worth it to invest.

A great digital marketing campaign is planned and strategically executed. Things to consider when planning a digital marketing campaign for your business is to think about where your customers are going, what their everyday actions are, and what will motivate them to buy from you.

4) You're Sending the Wrong Message

What do I mean by sending the wrong message? Not every message is going to perfect, but what I mean by this is what kind of image does your business portray?

Does your business post pictures and videos of your employees partying every week? Are you positioning your business as an authority in the marketplace?

While it may seem that this may not have an impact on your digital marketing, it DOES. What your brand does, what it says on the internet, and what customers see, has a tremendous impact whether or not your digital marketing will work for your business.

5) Your Business has Poor Reviews

Money spent on digital marketing is almost pointless if your service, product, customer service is lacking is quality. No amount of digital marketing or SEO can help your business if it has an average rating of a 1 star.

Before spending any money on digital marketing, focus on delivering a great product and service as this alone can bring you more business and referrals in the future.

Digital marketing combined with a great product/service is a recipe for extreme success!

If you still need to figure out why your digital marketing isn’t working for business, read this article from business2community.

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7 Tips & Strategies to Increase your Conversion Rate in Digital Marketing

BizcaBOOM — Sat, 14 Nov 2020 21:42:41 +0000

7 Tips & Strategies to Increase your Conversion Rate in Digital Marketing

Building a website that is conversion driven that has good content is important in order for the digital marketing campaign to succeed.

Content that is conversion driven can attract new customers into your business. Your content should be written in a way that will get website visitors to take action, whether if it’s joining a mailing list or buying a product.

Building a website that is conversion driven that has good content is important in order for the digital marketing campaign to succeed.

According to neilpatel.com, 53% of marketers suggest that content marketing is the best type of marketing, but only 4% of it will ever be effective. Imagine having 100 website visitors and only 4 of them end up becoming a hot lead, you need to up your conversion rate!

Here are 7 tips & strategies to increase your conversion rate when doing digital marketing for your business:

1) Have a Good Headline

The first impression is everything when it comes to marketing your business online and increasing your conversion rates in digital marketing. About 80% of overall internet users never go past the headline, so its crucial that you get a good headline like this:

Here are some tips on how to make an effective headline:

Don’t make it complicated
Make it short and sweet (6-12 words)
Make it relevent
Headline must drive people to take action

2) Keep Any Call-to-Actions Above the Fold Line

Make your call to action (perhaps a the “schedule a call” button) big and above the fold line like in this example:

If users have to scroll all the way down the website just to contact you or request a quote, then you need to put that CTA at the top NOW or else you are just going to waste a lot of marketing dollars and SEO. It’s not good enough to rank high on Google only for your users to not take action.

You don’t want to make the Call to Action to short or too long, a good amount of words to use should be around 5 to 7. Anything longer than that will just be too hard for users to comprehend in a short period of time what you are trying to offer them.

3) What is Your Value Proposition?

What makes you different from your competition? What do you have to offer that is better than everyone else?

Once you have these 2 questions answered on your webpage, then you are ready to start converting visitors, but before you start discussing all about your benefits and features, first get these 2 points across to the reader:

How your company understand the pains and struggles that you go through
How your product/service can solve their problem

4) Make Your Website Easy to Read

About 38% of people bounce off a page after .4 seconds according to slate and 40% of the people that do stay end up clicking off the website if it is not easy to read.

So don’t make your website like this:

Instead, space out your content and make it very simple for users to read. This strategy will drastically increase your conversion rates.

5) Make Your Website Mobile-Friendly

Now that Google has rolled out an update as of September 2020, almost all mobile friendly websites will rank higher than websites that aren’t.

52% of ALL global traffic was generated from mobile devices alone in 2018 according to statista.com and that number is going to continually grow, so if your website isn’t mobile friendly, you should definitely hire a website designer to make your website mobile friendly.

6) Add Pictures & Videos

Pictures and videos help to make the webpage easier to read. As the 2020s are progressing, having a visual presentation about what your webpage is about is going to increase conversion rates and dwell times (how long someone stays on your website).

7) Decrease Page Speed

Most people 80% click of a website that takes longer than 5 seconds to load, so by decreasing the size of your images and making your hosting run more smoothly, you can shave seconds off your page speed.

Now that you learned some tips and strategies on increasing your conversion rate in digital marketing, why not share this post with your friends?

Spread the word out so we can continue to give you content on how to BOOM your business with digital marketing!

Share this digital marketing article on social media by click any social media platform below:

Digital Marketing Serivces:

BOOM Your Biz & Check Out More Digital Marketing Content!

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4 Ways to Get Your Business More Customer Calls from Your Website

BizcaBOOM — Sat, 17 Oct 2020 20:07:45 +0000

4 Ways to Get Your Business More Customer Calls from Your Website

Do you have a website but are just not getting the calls you want for your business?

If so, then you might need to keep on reading. In this article I will explain the 4 ways to get your business more customer calls from your website.

Most websites (over 90%, according to Ahrefs) don’t get traffic from Google, let alone ANY calls from their website. Now why is that? Well there are a lot of reasons as to why your website is not generating any calls to your business, a nice website design doesn’t mean anything if it’s not generating calls.

Here are the 5 ways to get your business MORE customer calls from your website:

1) Display a Call Button

Depending on the type of industry you’re in, it’s always good to display a call button on your website (on mobile) if you’re trying to get more leads.

Don’t make it hard for potential customers to contact you, because chances are, they’ll find someone else to provide a product or service.

If it takes you more than a few seconds to locate your phone number or a contact button, then that could be the #1 reason why you’re not getting calls coming in.

Make your phone number (or call button) easy to find by placing it at the top of your page or above the fold line.

Tip #1: Don’t just display a call button on the homepage, display it on every page, so that the chances of a customer calling you will go up!

2) Be Specific on What Your Company Does

If someone is searching for “air conditioning repair” and your website talks about plumbing, then it is time to make some changes onto your website.

People are very hesitant and if they can’t find what they are looking for in a matter of less than a minute, then they will probably click out of your website and find someone else.

When you are specific on what your company does, (for example if someone is searching for “air conditioning repair” then your website should be about HVAC or should talk about air conditioning repair), you are more likely to get more calls because when you confront someone with a specific problem (air conditioner is broken) and you have the solution (you specialize in air conditioning), then BINGO!

3) Add in Pictures or Videos

Wouldn’t this article be a lot harder to read if it was cramped up together like this?:

For the homepage or any other pages on your website, it should not be all cramped up together, because even you want potential customers who visit your website to be clear on what your company is and what they do.

Pictures help to grab attention as well and makes the website more fun and exciting to look at.

If your company makes software products, display them on your website, and describe in short detail what it does, it’s benefits, and what it can do to solve a specific problem.

It also makes it easier to explain what your company specializes in when you incorporate pictures and videos.

Instead of just having one single picture in your homepage (or any page), have a few pictures that describe your company and you will be guaranteed to get more customer calls from your website.

4) Having a Nice Website Design

If you have already tried all of the other ways listed above, then your website design may not be working well for you, it may be time to redesign your website.

After a couple of years, most website designs can become a little outdated and can potentially harm your website if it’s not updated on a regular basis.

Sometimes, a website that looked very nice 4 years ago could look a little outdated in 2020-2021 times.

Gaining a great first impression is key to marketing your business nowadays and if your website is not looking good or is not producing results for your business, then you may have to hire a professional website designer or agency to help you get a website that generates more customer calls.

BONUS: Make Your Website Load Fast

Most people will not wait more than a few seconds for a website to load, and if your website takes 15 seconds or longer to load, then you are in serious trouble.

People don’t have the patience to wait for a slow website to show up on their phone or computer.

The longer you make them wait, the more likely it is for them to lose interest in doing business with you.

A fast website (3 seconds or faster) is not just important for you to rank on Google, but it is extremely important for getting more customer customer calls from your website.

Faster websites can get you more hot leads and higher rankings on Google.

Google knows that if they send people to your website, and they are bouncing off right away, that will send a message indicating that your website is not so pleasant to visit, and will therefore rank your website lower and lower.

If you would like to learn more about why your website is slow, read this article from EuroVPS.

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