Many businesses use marketing techniques such as search engine optimization (SEO) and Google Ads to generate more traffic and leads. But still, when it comes to creating a marketing strategy, these people are unsure which techniques would yield the best results. We’re frequently asked, “Which is better, SEO or Google Ads?” or “Is SEO better than Google Ads?” And if you are reading this, you might be wondering which is better for your business: SEO or Google Ads.
Let me answer all of your queries with this article. As you know, both SEO and Google Ads have their own set of benefits and drawbacks. Both require money and time, but the amount necessary differs in each. Let see how Google Ads and SEO operate, the benefits and drawbacks of each, and which is ideal for your business.
The two fundamentals of digital marketing, according to many, are SEO and Google Ads. You can understand “why?” by looking at some organic and paid search statistics.
Organic and sponsored search account for 68% of all website traffic in total:
These values represent an average of all industries. (The figures vary depending on the industry.) Organic traffic accounts for 64% of B2B traffic, for example. Paid traffic accounts for almost 24% of all traffic in eCommerce.)
Furthermore, it has been shown that paid and organic searches account for 72% of all revenue. According to research, organic and paid search account for two-thirds of all income. That’s a very high figure. Hence using this will increase your business leads like no other. And, that is why SEO and Google Ads are important.
Let’s start with search engine optimization (SEO).
Search Engine Optimization or SEO is the process of improving the visibility of your website and its content on search engine results pages (SERP).
It is the technique of providing information on your website that has the potential to boost your site’s visibility to search engines and their users – in other words, it can help your site appear more frequently in relevant searches. The search engine links users’ queries with relevant websites whenever they search. Use SEO tactics like keyword integration and internal linking to help your website appear in relevant search results. A well-optimized page will drive visitors to your website, increasing conversions and revenues.
When trying to increase your site’s SEO, there are a few factors to keep in mind, including:
Google Ads (used to be known as Google Adwords) is a Google-owned advertising platform. Advertisers can use this platform to place advertisements in Google Search Result Pages, Google Products (YouTube, Gmail, and so on), and hundreds of other websites that participate in the AdWords program as publishers (Google Adsense).
When you create an AdWords account and place a high bid, you ensure that your ad will appear when a user searches for the term you provide. This can help you have more direct control over your website’s total traffic.
Google Ads may also help you spread the word about new services you’ve launched or special deals you’re offering!
Advertisers are charged per click on their ads. You’re the one who makes the rules. You can opt to pay when someone clicks on your ad (Pay Per Click or PPC) or when people see your ad (CPM or Cost per Thousands of Impressions).
Choose a daily budget, the maximum amount you’re prepared to spend for a click on your ad, and the keywords for which you’d like to see your ad appear. Your daily budget and maximum bid determine where on the page you appear and how frequently you appear.
Let’s go right to the point.
The difference between SEO and Google Ads has been discussed. Now, it’s up to you to decide which is better. (Spoiler alert: they’re both fantastic.) Now I’ll get down to business and speak in words that are specific to your company.
To accomplish so, I’ve compiled a list of the most common objectives that businesses establish for their digital initiatives. I will compare SEO and Google advertising to find which one is more effective and which one you should use.
Any marketing plan must have a thorough understanding of your target audience and the ability to engage them properly. SEO can target specific inquiries, but beyond that, the options are restricted. Paid search targeting tactics, on the other hand, have no limitations.
Google Ads allows you to target your ideal consumers in the most thorough way possible.
The sheer number of targeting options offered by PPC ad providers is mind-boggling. It’s enough to make any digital marketer guffaw. To guarantee that your advertisements are displayed to the appropriate people at the right time, you may segment your audiences by age, geographic area, gender, affinity, language, device, parental status, income, in-market interests, keywords, online behavior, and a variety of other criteria.
SEO isn’t a “quick-win” and is definitely not easy especially if you don’t have the right expertise in SEO and figuring out what kind of keywords to target, how to properly structure a page, which type of backlinks to get to your website, etc.
However, when you start ranking for very profitable keywords on Google, the amount of sales and traffic you’ll get from SEO will almost outperform any other marketing campaign you may have. *This may not apply if you have a relatively new product or service that may not have that much search volume*
Now Google Ads can be effective, however, they can be costly to operate, particularly in competitive sectors. They also tend to be more expensive to start than SEO. We’ve seen SEO campaigns with a monthly budget of $10K outperform Google Ads campaigns with annual budgets in the millions.
Google Ads is the way to go if you want to produce rapid sales.
Consumers are fast to alter their minds, so it’s critical for companies to be in front of them when they’re ready to buy. PPC advertising is the quickest approach to reach search engine users who are ready to buy.
Implementing SEO takes time and yields excellent returns, indeed. But more immediate effects are possible with Google Ads. It is an excellent short-term solution for advertising your products and services, mainly if they are seasonal or time-sensitive.
While Google Ads and SEO are both good ways to get more leads and sales into your business, if you’re looking to really find a sustainable and long term solution to increasing not only the amount of sales and traffic you get to your website, but also even increase the value of your business, then SEO is indefinitely the best way to go.
Even though we are an SEO company, here at BizcaBOOM, we have decided to specialize in SEO simply because we’ve seen countless times how SEO has always been the most profitable (not the quickest) way to having a REAL business that is not based on solely word of mouth or old outdated ways of advertising.
Want to Seriously Increase Your Traffic and Rankings on Google?
If you ever need a helping hand in getting your Houston company at the top of Google, look no further and book a call with BizcaBOOM, an SEO Company in Houston, so that you can get more calls coming in. Or if you’re in need of a professional web designer in The Woodlands, feel free to contact us here.
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