7 Tips & Strategies to Increase your Conversion Rate in Digital Marketing

Building a website that is conversion driven that has good content is important in order for the digital marketing campaign to succeed.

Content that is conversion driven can attract new customers into your business. Your content should be written in a way that will get website visitors to take action, whether if it’s joining a mailing list or buying a product.

Building a website that is conversion driven that has good content is important in order for the digital marketing campaign to succeed.

According to neilpatel.com, 53% of marketers suggest that content marketing is the best type of marketing, but only 4% of it will ever be effective. Imagine having 100 website visitors and only 4 of them end up becoming a hot lead, you need to up your conversion rate!

Here are 7 tips & strategies to increase your conversion rate when doing digital marketing for your business:

1) Have a Good Headline

The first impression is everything when it comes to marketing your business online and increasing your conversion rates in digital marketing. About 80% of overall internet users never go past the headline, so its crucial that you get a good headline like this:

Here are some tips on how to make an effective headline:

Don’t make it complicated
Make it short and sweet (6-12 words)
Make it relevent
Headline must drive people to take action

2) Keep Any Call-to-Actions Above the Fold Line

Make your call to action (perhaps a the “schedule a call” button) big and above the fold line like in this example:

If users have to scroll all the way down the website just to contact you or request a quote, then you need to put that CTA at the top NOW or else you are just going to waste a lot of marketing dollars and SEO. It’s not good enough to rank high on Google only for your users to not take action.

You don’t want to make the Call to Action to short or too long, a good amount of words to use should be around 5 to 7. Anything longer than that will just be too hard for users to comprehend in a short period of time what you are trying to offer them.

3) What is Your Value Proposition?

What makes you different from your competition? What do you have to offer that is better than everyone else?

Once you have these 2 questions answered on your webpage, then you are ready to start converting visitors, but before you start discussing all about your benefits and features, first get these 2 points across to the reader:

How your company understand the pains and struggles that you go through
How your product/service can solve their problem

4) Make Your Website Easy to Read

About 38% of people bounce off a page after .4 seconds according to slate and 40% of the people that do stay end up clicking off the website if it is not easy to read.

So don’t make your website like this:

Instead, space out your content and make it very simple for users to read. This strategy will drastically increase your conversion rates.

5) Make Your Website Mobile-Friendly

Now that Google has rolled out an update as of September 2020, almost all mobile friendly websites will rank higher than websites that aren’t.

52% of ALL global traffic was generated from mobile devices alone in 2018 according to statista.com and that number is going to continually grow, so if your website isn’t mobile friendly, you should definitely hire a website designer to make your website mobile friendly.

6) Add Pictures & Videos

Pictures and videos help to make the webpage easier to read. As the 2020s are progressing, having a visual presentation about what your webpage is about is going to increase conversion rates and dwell times (how long someone stays on your website).

7) Decrease Page Speed

Most people 80% click of a website that takes longer than 5 seconds to load, so by decreasing the size of your images and making your hosting run more smoothly, you can shave seconds off your page speed.

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