What is SEO & How It Can Have a Great Impact on Your Business

What is Search Engine Optimization

What is Search Engine Optimzation? (SEO)

SEO is short for “search engine optimization” and it is the process of improving a website to rank on the search engines. Some of the main search engines include Google, Bing, and Yahoo. Many people turn to the search engines for informational content and products/services. 

SEO can have a tremendous impact on your business in terms of generating high quality leads. Unlike social media marketing or paid advertising, when you rank at the top of the search engines, you can:

  • Increase your company’s reputation
  • Increase brand awareness
  • Attract highly-motivated prospects
  • Gain more traffic to your website
  • Increase your profits 

What is SEO & How It Can Have a Great Impact on Your Business

What's All Involved in SEO?

SEO can get very tricky and confusing, especially if you don’t have any idea on what it is, which is why I will explain the process of SEO in the most simplest terms. There are 2 components of SEO:

  • Domain Authority: This is one of the biggest determining factors when it comes to ranking on Google, the more quality backlinks you have pointing toward your website, the higher authority your website will be
  • Content: Content is becoming more important as we dive into the 2020s and beyond, unlike the beginning era of SEO, you must now have the right content on your website to rank for the keywords you want to rank for.

How Google and other Search Engines Rank Websites:

Google SEO ranking factors
From FirstPageSage

Above is a list of determining SEO factors when it comes to ranking at the top of Google and other search engines. Google ranks websites based on what is the most relevant and trusted result for the user.

Google Wouldn't be in Business if They Show Poor Results

SEO is complex, even if your an SEO specialist yourself. With that said, in order to understand SEO and how it works, you need to know how Google ranks websites.

How can I rank on the first page of Google? Does SEO even work? Is SEO dead? Some of these questions might be in your head right now, but here’s the bottom line: search engines like Google aren’t going to show your website to users if it doesn’t have great content, a good user experience, or doesn’t have any mentions from other websites (backlinks).

Of course, the amount of content and quality backlinks needed in order to rank for your target keywords can vary depending on the level of competition, but it’s safe to say that you have to have something better than your competitors that are ranking on Google in order to rank above them in the SERPs (Search Engine Results Pages).

From having better quality content, more backlinks from reputable sources pointing to your website, or a more engaging website, your website has to provide Google or other search engines a reason to rank your website above your competitors.

In that case, should you buy backlinks to improve the SEO of your website? Well we have this question saved for you on another article here.

Is Content King? Yes and No...

Content is still king, it’s what drives search engines like Google and Bing to rank websites in the first place. Without content, search engines can’t determine what your website is really about. 

Your content needs to be relevant to your niche, for example, if you’re a painter, you should create content related to painting, paint colors, or tips and tricks related to painting. The more content you create that is related to painting, the more relevant your painting website is going to be in Google’s eyes and the users, resulting in higher rankings for your painting company.

However, you need to have a purpose with each piece of content:

Keyword Research: This is key to having good SEO, a good tool to use for keyword research is Ahrefs. When conducting keyword research, you want to search for low-competition, long-tail keywords, especially if you have a brand new website.

Understand the User Intent: What is the purpose for the piece of content? What is the user trying to do when they land on your web page? Once you can understand the user intent, you can then create a piece of content that will gain traffic and conversions.

Having a High-Performing Website is a MUST for Good SEO

As of September 2020, Google is now prioritizing websites that are optimized for mobile devices. This means if your website isn’t optimized for mobile devices, you won’t be ranking on Google anytime soon. 

Get a responsive website design from BizcaBOOM today or hire a professional web design company to improve your website as this is key to not only converting visitors into customers, but also is crucial for SEO. Here are some guidelines to follow:

  • Website loads under 3-5 seconds
  • Website is responsive throughout all devices
  • All pages on website are functional 
  • Website is able to be crawled by search engines (submit your website to Google Search Console)
backlinko backlink explaination
From Backlinko

Make Google Trust Your Website

The best way to make Google trust your website is to show Google that your website is worth trusting. First, you must have backlinks from relevant and reputable sources. Second, you must show Google that visitors actually enjoy your website.

For example, if the bounce rate on your website is high (users click out of your website right away), this tells Google and search engines that you may have spammy or malicious content, even if you don’t. That is why you must make your website as engaging as possible.

Have the best quality content possible, include pictures, videos, and any other content that will get users to stay on your website.

Backlinks for SEO

A lot of SEO specialists don’t understand how to build the right backlinks. While backlinks are important for SEO, you need to get backlinks from relevant websites. For example, if you serve customers locally, the best place to start is by listing your business on local citations such as Yelp, Yellow Pages, Bing Places, and Google My Business.

Here are different ways you can build quality backlinks to your website.

Final Thoughts

SEO can be a daunting task to accomplish, however, unlike other types of marketing, SEO have been proven to outperform many other marketing channels in terms of generating quality leads and brand recognition. 

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If you ever need a helping hand in getting your company or home service business at the top of Google, look no further and book a call with our Houston SEO specialists so that you can get more calls coming in.

Now that you have learned what Search Engine Optimization (SEO) is, why not share this post with your friends? 

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