No one can deny that Google is the most popular search engine to date. Which is why we created a guide on how to rank your website on the first page of Google.
Learning how to rank your website on the first page of Google is one the most important things you can do for your business, because let’s look at the world today, if you’re looking for an answer, most people are going to turn for Google for just about anything.
From services, products, and general help, Google can be a great source for getting traffic and revenue into your business.
Many web design and SEO companies promise that they can get your website on the first page of Google, but do they actually tell you how they do it?
Most likely not!
With Google taking about 92% of the search engine market share as of April 2021, dominating Google’s first-page search results can really bring a LOT of customers.
Another point I want to mention on this guide as well is, why waste time clicking the next page of the search results when the websites that contain the meatiest and juiciest information that you need can be found on the first page?
This inevitably is the reason why 75 percent of users do not click on the succeeding pages of the search results – people want quick access to the facts they need.
Even if you managed to land a spot on the second page of the search list, you are still practically invisible. If you want to know how to rank your website on the first page of Google without wasting a lot of time on the “latest trends”, then keep scrolling.
The Google bots always crawl the web without failing to search for the different websites, and they always do their job well. However, it may take some time for Google’s robots to discover your website.
You can sit and wait for days or even weeks for Google to crawl your website, but it is best to take action right away and let Google know about your website and submit it to them.
If you have a XML sitemap for your website, you can submit your sitemap to Google Search Console to make sure that your website will appear on Google.
In case you are wondering, Google Search Console is a free tool that can help website owners understand their performance on Google search as well as the things they can do to boost their visibility on search.
The amazing thing about Google Search Console is that you don’t need to log in every day to check whether your website is having some issues. In case Google found some issues with your website, Google will send you an email to alert you about it.
However, it is advisable to still log on to your account once a month or each time you make changes to the content of your site to be certain that you have stable data.
If you want more information and comprehensive guidance, you can visit the Google Search Central and go to the Beginner’s Guide to Search Console. It provides a step-by-step guide for beginners and can help you complete the process.
Before you try to rank your website on the first page of Google, you need to find the right keywords.
But what are the right keywords?
First of all, you need to determine the set of words that can best describe the things that you offer on your website, your content, or other things that people may type in the search bar when looking for things that have something to do with your website.
Typically, keywords are phrases that contain 3 to 5 words that most searchers will likely type in the search bar when looking for an answer or a business. If the exact terms that you have used as keywords on your website and the ones that people typed in the search box have matched, your web page will likely show up in the search results.
BUT this is only the beginning of trying to rank on the first page of Google.
For example, you have a business website selling customized umbrellas. You will surely want the people looking for customized umbrellas to click on your site. You need to incorporate the keyword “customized umbrellas” throughout your blog and web pages to boost your visibility on Google.
You also need to be in the shoes of your customers or visitors to know exactly what questions to ask and compel you to search for the answers on Google. You need to imagine your customers or visitors searching on Google for the answers that can be specifically found on your website.
You must do keyword search to determine the commonly searched phrases that are related to your business.
The next step you need to do is to sprinkle those keywords in your content and create genuine helpful content, which basically tells Google that your site is the premier authority in providing the right answers regarding your chosen keywords that people are searching for.
Not only will this indefinitely increase the chances of your website ranking on the first page of Google, but will help your website stand out from the competitors who don’t even go into detail about the topic they are talking about.
Even though you may have tried everything to rank on the first page, you may still encounter some difficulties when most of your competitors has a large audience and are already trusted by Google.
If you are up against big names such as Nordstrom and Macy’s (for selling clothes online), you may still consider yourself lucky when you find your website on the third page of the search list.
However, if you’re aiming for the first page, being seen on the second page is still not good enough. But, you only need to exert a bit more effort to reach the first page as compared to landing a spot on the third or fourth page.
You need to know who you are up against so you can find a fitting solution to get your website on the first page of Google.
To start, you need to type in your keyword on the search bar and look at the list on the first page.
If you can see big brand names of well known companies on the first and second pages on Google and your website doesn’t really have any rankings or traffic, you need to change your strategy or keywords to target.
You can use competitive keyword analysis when checking out the keywords that your competitors are using and if you want to know the most suitable keywords to target to gain an advantage.
You may gain a better ranking when you know the keywords that your competitors are using in their organic search and paid campaigns.
The competitor keyword research can help you with any of the following:
– Discover and start targeting keywords that your competitors have not found yet.
– Learn why your competitor’s website has a better ranking for the same keywords that you have targeted.
– Find out the long-tail keywords that you have not thought your target customers are using.
– Grab the keywords that your competitors are targeting and use those keywords more effectively to outdo your competition.
Here are some of the tools for keyword analysis that you may want to try:
– Ahrefs Keyword Explorer (paid)
– Moz Keyword Difficulty and SERP Analysis Tool (comes 30-day free trial)
– SEMRush (paid)
– Moz Open Site Explorer (free and paid)
– BuzzSumo (free and paid)
Understand that the websites ranking on the first page of Google are web pages, not the actual websites themselves. For instance, you may rank on the first page of Google search results for the web pages called “how to fix your faucet” and “how to find a plumber”, which are two different pages.
It is also possible that the different pages of your website will land on different pages of the search results.
You can choose any web page that you want to rank, and it is not limited to your home page, however the authority of your website does have a significant impact on how well your each landing page will rank on Google.
Make sure that the content of the web page that you want to rank contains information that Google intends to rank for your target keyword. You will have better chances of ranking your web page on the first page of Google if it aligns with the content type, format, and angle of the content of search intent.
The most common types of content that are usually found in search results are:
– Landing Pages
– Category Pages
– Product Pages
– Blog Posts
It is also important not change the URL of the web page so you won’t lose any of the quality backlinks that you may have.
For your content format, you may consider any of the following:
– Editorials or opinion pieces
– List posts
– How-to guides
When presenting recipes, it is best to follow the how-to guide format. When presenting a DIY (do-it-yourself) project, the tutorial format is most suitable. Use the format that will best serve your purpose.
For the content angle, you need to make sure that you will properly address the target audience of your post or content. If you are targeting newbie bloggers, you may want to consider posting blogging tips or tutorials to serve as guidance.
It is important to discuss everything in full and establish yourself as the authority on the subject. Write informative, useful content that is relevant to your industry or website that people need to know and you will for sure rank your website on the first page of Google.
Backlinks are important because they can enhance the page’s authority. Between high-authority pages and low-authority pages, higher authority websites tend to gain a higher ranking.
If you have a good amount of quality backlinks for your particular page, it means that your page provides the essential information that people should check out.
Many top-ranking websites have thousands of backlinks (and counting) over the years. Adding relevant internal links is another way to boost the authority of your page.
So how to you get backlinks to your website?
Without going into too much detail, one of the best ways to acquire backlinks is to look for similar websites and simply emailing them and eventually asking them to link to an article on your website.
Here is a great example from Respona:
The links that point to your site or your backlinks tell Google that other websites believe in the authority of your site and regard it as a reputable one.
It is important to take note that the backlinks from the equally reputable sites are the ones that can help boost the rankings of your page.
They should not be toxic or spam links. As mentioned earlier, it is important to keep the structure of your URL the same and never change it. If reconfiguring some of your URLs is inevitable, don’t forget to redirect those old URLs to your new ones.
You may have already noticed the short snippets of text that can be found above Google’s search results, which is even better than ranking on the first page of Google.
The short texts usually provide quick answers to the searcher’s queries. These short snippets are the featured snippets that can help you rank your web page and have a chance to land a spot on the first page of the search list.
You cannot decide which text will to be featured as Google is the one that will decide. Sadly, there’s no special formula or particular code that will ensure that the text on your content will be chosen by Google.
There’s no way or means that you can automatically win the featured snippet spot. However, you can alter the content slightly to improve your chances of being featured.
Here are a few tips that you do to get a featured snippet spot:
– If you are discussing a certain process, it is best to use a bulleted format and concise, brief sentences. You can put this at the top of the page to make it more visible.
– When creating a list, you must use bullets that should be found near the top page.
– Take note that the featured snippets usually answer the questions that begin with how, why, where, when, what, and who. You may prepare content that gives an immediate answer to such questions.
You may also try to provide answers to related questions to ensure that you have discussed the subject in full. Doing so can help establish yourself as the authority to consult in your industry.
Meta tags are short texts that show up in Google search results to provide users a short intro into what the content is about. The meta tags are slightly similar to featured snippets, only shorter.
You are only allowed to use up to 120 characters to create your meta tags. You need to make sure to put the meatiest information plus your keyword so you can entice your visitors or customers.
The meta tags don’t show on your website, but you can set the concise, clear wording for each web page that you have. You need to create labels that will convince the users to visit your link. You also need to be creative when putting your keyword in your meta tags.
If you would like to learn more about how to properly set up your meta tags to rank your website on the first page of Google, check out this article here from Search Engine Watch.
More and more people rely on their mobile devices when making online transactions. Half of the world’s internet traffic comes from mobile devices.
No one wants to see a broken page or odd web page layout when they visit a certain site. You need to make sure that your website and web pages are responsive and optimized for mobile devices.
All of your hard work will be for nothing if your website is not responsive or optimized for mobile use. If you are not a web design and development expert, you may need to hire a reputable agency to help you create an optimized page for mobile use.
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You may treat it as a valuable investment that you can count on for years to come. You may also need to hire a professional in maintaining your site to make sure that it will always flow smoothly and always provide an impeccable user experience.
Don’t expect your users to stay if they don’t have a good experience visiting your site.
If you are operating a small business, you will get better chances to land on the first page of the search list when you include your location in your keywords.
The direct location-specific searchers looking for local businesses will surely appreciate your presence and business, especially if you are providing the things that they truly need.
You may want to consider adding your location to make it easier for your customers to locate you. Better yet, add your business a local directory such as Yelp, Bing Places, or Foursquare for higher visibility. You may want to create an account in Google My Business to boost your presence.
These are just some of the things that you can do to get your website on the first page of Google.
Enhancing your visibility can boost the curiosity of your target audience or customers. You can also try the different social media platforms to enhance your online presence.
You may also visit the forums to share your expertise to establish your authority on the subject. You need to make the people see you as someone they can rely on each time they have questions regarding your industry.
You also need to provide fresh content regularly to keep your audience and make them come back for more.
Want to Seriously Increase Your Traffic and Rankings on Google?
If you ever need a helping hand in getting your business more profits with a small business web design and seo company like BizcaBOOM, feel free to contact us here and schedule a one-on-one session with one of our experts.
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