digital marketing strategy Archives - BizcaBOOM https://bizcaboom.com/tag/digital-marketing-strategy/ Make Your Business BOOM! Tue, 24 Jun 2025 20:30:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://bizcaboom.com/wp-content/uploads/2020/05/cropped-BizcaBoom-Logo-Transparent-1-32x32.png digital marketing strategy Archives - BizcaBOOM https://bizcaboom.com/tag/digital-marketing-strategy/ 32 32 INSIDER Tips For Your Startup Marketing Strategy https://bizcaboom.com/blog/insider-tips-for-your-startup-marketing-strategy https://bizcaboom.com/blog/insider-tips-for-your-startup-marketing-strategy#respond Fri, 12 Feb 2021 00:50:04 +0000 https://bizcaboom.com/?p=26245 INSIDER Tips for Your Startup Marketing Strategy | BizcaBOOM Starting a new business can be quite challenging in the beginning stages. If you’re starting a new business, having a solid startup marketing strategy is arguably is the most important thing you should do, BUT it is often the most overlooked. Why is this? Well today […]

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INSIDER Tips for Your Startup Marketing Strategy | BizcaBOOM

creating a marketing strategies for startups

Starting a new business can be quite challenging in the beginning stages. If you’re starting a new business, having a solid startup marketing strategy is arguably is the most important thing you should do, BUT it is often the most overlooked. Why is this?

Well today I am going to give INSIDER tips for your startup marketing strategy. To start off this article, think about this for a moment:

How can my startup acquire new customers?

This is the question you should be asking yourself and your team whenever you are formulating your new business and startup marketing strategy. Figure out what is your ideal customer and where do they hang out most of the time. Do they usually stay on Facebook? Are they on a particular website most of the time? Where are they located at?

These are just some ideas to consider when crafting a successful startup marketing strategy.

While there are no one-size fits all solution to your startup marketing, there are many ways to promote your startup online.

Let’s get started with the foundation or the basics:

Your Product/Service Should Be in the Strategy

Before you get all pumped with trying to market and sell your product/service as fast as possible, let’s SLOW down for a second.

marketing strategy session

Your product/service should be the #1 focus in the beginning stages, not marketing. You wouldn’t want to start pushing out and selling your product/service if you haven’t really made it extremely valuable. A product/service that has problems right from the beginning and severely damage your reputation in the long run and can be expensive to repair if you start rolling out a bad product/service.

When you have product/service that is phenomenal and is just so much better than anybody else has ever seen, your customers will be the ones marketing your product/service, not you, so in that case you may not even have to do a lot of marketing, because your customers are doing it for you!

internet marketing

This type of marketing is also known as viral marketing. In viral marketing, essentially your customers will be the ones sharing your product/service on social media and they will be the ones to promote your startup. Not only is this a smart tactic to implement in your startup marketing strategy, but it can drastically increase your startup’s reputation.

Forming a Marketing Plan is Not What You May Think

big audience with great speaker for marketing

Once you are deciding to market your product/service and start selling it, first think to yourself, is this something people will be willing to buy? When I mean people, I also don’t just mean anybody, but your target audience. Would your target audience be willing to buy your product/service?

If you have to really think about this question for a while or if it’s a straight up no, then it’s time to go back to the drawing board.

As you start to refine your product/service overtime, your startup marketing strategy should include the benefits of your product/service and how it improves people’s lives (your target audience).

Implement One of The BEST Marketing Strategies:

The internet is expanding more and more. According to letter.ly, about 4 million blog posts are made EVERY DAY. This is a big number and it’s only going to get bigger, so why not participate in this opportunity? 

There are many opportunities your startup can partake in when you start to make content whether if it is an update on your latest product, a how-to video, a checklist, etc., content marketing should be a staple in your startup marketing strategy.

Content marketing works like this:

  1. You create content that your target audience is interested in
  2.  Your target audience see the content you post
  3. Some people in your target audience find value in the content you produce and want to know more about your company
  4. A small percentage of your target audience may want to do business with you in the future
  5. After posting good quality content on a regular basis, you start to build a following and you may even get more customers!
creating content for websites that is SEO friendly

There are many types of content marketing that you do such as:

  • Blog articles (helps with SEO as well)
  • Videos
  • Social Media Posts
  • Interviews
  • Podcasts
  • E-Book

One very effective content marketing strategy that you can implement right now as part of your startup marketing strategy is by creating blog articles on your website.

Blog articles can help your website rank on Google and other search engines. This is a relatively easy and effective SEO strategy to help you get website visitors in the beginning stages of your startup.

Creating blog articles on your website also showcases your knowledge and can provide you a great opportunity to solve the problems your target audience is having. 

Another benefit of creating blog articles and why you should implement it into your startup marketing strategy is the credibility and reputation boost it can bring to your startup, something that is hard to do when building a startup.

Measure, Analyze, Improve

MAI method of improving marketing

When marketing your startup, one of the best ways to improve your startup and make more sales is by using this simple strategy:

Measure, Analyze, Improve

But what do you measure? First, you need a KPI (also known as a Key Performance Indicator). For example, in most companies, a major KPI is monthly sales. How many sales did you make this month? Is it lower than usual? What caused the decrease in sales this month?

For example, if you are getting leads from a particular source, you want to measure it. Are they good leads? How much revenue did your company make from this one lead source? How is the source generating your company leads? What can we improve?

As soon as you are able to measure what you are doing for your startup marketing strategy, you can then analyze your efforts and improve from there.

Get a Professional Marketing Team to Give You Insight

workflow retargeting strategy

While you might have a good understanding of how to formulate a successful startup marketing plan, it’s probably unlikely that your skills and insights aren’t even close to that of a marketing professional or agency. 

If your startup has already made a valuable product/service and you’re looking to grow at an exponential rate, hiring a professional digital marketing agency to help you craft a highly successful startup marketing plan would be the best direction to go.

When crafting a marketing plan for your startup, just know that not every aspect of the plan has to be set in stone as most startups change in direction very fast in the beginning stages. 

I would recommend to first create a product or service that is valuable to your target consumer and then plan your startup marketing plan accordingly. 

Now that you have learned the insider tips for your startup marketing strategy, why not share this post with your friends? 

Spread the word out so we can continue to give you content on how to BOOM your business and establish dominance on the internet with digital marketing and website design!

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]]> https://bizcaboom.com/blog/insider-tips-for-your-startup-marketing-strategy/feed/ 0 Benefits of Small Business Digital Marketing You Need to Know https://bizcaboom.com/blog/benefits-of-small-business-digital-marketing-you-need-to-know https://bizcaboom.com/blog/benefits-of-small-business-digital-marketing-you-need-to-know#respond Fri, 22 Jan 2021 19:23:14 +0000 https://bizcaboom.com/?p=26230 Benefits of Small Business Digital Marketing You Need to Know As a small business, digital marketing can be quite challenging if you don’t know how to gain more customers. There are many types of marketing such as direct marketing, network marketing, internet marketing, search engine optimization, social media marketing, etc., but selecting which type of […]

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Benefits of Small Business Digital Marketing You Need to Know

marketing to a digital audience

As a small business, digital marketing can be quite challenging if you don’t know how to gain more customers. There are many types of marketing such as direct marketing, network marketing, internet marketing, search engine optimization, social media marketing, etc., but selecting which type of marketing ultimately depends on your overall business strategy.

But the question still arises, what are the benefits of small business digital marketing? Should I do digital marketing? The short answer is YES, because by 2025 (not too far from now) about 85 percent of Americans will be online and 72 percent of all internet users will be accessing the internet through smartphones, and because of these skyrocketing statistics along with COVID-19 restrictions, many people will be buying products and services online.

Now, enough said, let’s get into the benefits of small business digital marketing you need to know:

Understanding Small Business Digital Marketing Strategies

BizcaBOOM digital marketing billboard

Successful businesses have successful marketing. Whether if you use radio, TV, billboards, mail-in coupons to attract customers, they don’t work very well in the 2020s and the effectiveness of these traditional marketing strategies simply won’t do your business any good 5 years from now.

As more people are on social media and browsing the internet, you shouldn’t be depending on one single marketing channel for new business. Some of the benefits of small business digital marketing and different types of digital marketing that I’m about to list down below can be very effective if done consistently and correctly.

SEO Marketing (search engine optimization)

seo searching on internet

SEO is the practice of gaining traffic from organic search results (can be from Google, Bing, or other search engines).

SEO marketing is a great way to attract customers who are already interested in the products/services you have to offer. SEO is one type of inbound marketing that ATTRACTS your ideal customers (you show up at the first page of Google for the products or services they are looking for).

SEO is hugely important for any small business that wants to rank on the first page of Google or at the top of the local search on Google.  Unlike social media marketing, where you have to take people down a marketing funnel before you can start selling them products/services, SEO can bring you customers that already have an interest in what you sell.

How to Do SEO for Your Small Business

To have success in SEO for your small business here are some key points you may need to do in order to gain more sales. Successful SEO is not about how much traffic you can get, but the amount of sales you will end up generating as a result of SEO. Here are some key points to consider:

researching keywords for SEO purposes
  • The first step to a successful SEO campaign for your small business is to select the best keywords. What are your customers typing into Google?
  • A good website design is another key factor for SEO because user experience is becoming more important as a ranking factor on Google and Bing. Also, by having your website mobile responsive, you will have a higher chance of ranking higher on Google due to Google new update (as of September 2020), Mobile-First Indexing.
  • A fast website is another key factor for SEO as it affects the user experience (people are not going to wait 15 seconds for a website to load). 
  • Inserting SEO optimized content into your website.
  • Uploading content on a regular basis helps to increase relevancy to the industry you’re in.

Benefits of SEO for Small Businesses

growing SEO results and website traffic
  • Increase of business reputation (ranking on the first page of Google will make people trust your brand vs an ad).
  • Higher quality leads that are easier to close
  • Increase in brand awareness
  • You can pick an area to service without having a new physical location
  • Is an effective long term solution to marketing challenges

Downsides of SEO for Your Small Business

  • Can take 6-12 months to see any significant results in traffic, leads, and sales depending on the location and competition.
  • Your small business may also get noticed by other audiences
  • When you start to see significant results in SEO, a common problem is that clients can’t handle the amount of leads that come in. Unlike PPC where you can switch the ON and OFF button, once your SEO campaign is successful, you can’t switch it OFF instantly

Social Media Marketing

social media likes and brand recognition

On average, Americans spend roughly 2 hours every single day on social media!

About half of the world’s population are on social media, so social media marketing can be another great avenue to attract new customers into your small business.

Now before you start diving into social media marketing to attract new customers, first realize that not every social media platform is going to work for you. As a small business owner, you may not have enough time to invest in social media marketing as it can be quite challenging to get traction on each platform.

As a small business, in order to save time and money, start off by selecting the best platform for your industry. Every audience is different in each social media platform:

Instagram

Instagram is a photo and video sharing (started as a photo-sharing platform) social media platform and is a great platform to attract young individuals into your small business. Instagram has about 850 million users, 140 million of them are located in the United States. 67% of all Instagram users are between the ages of 18 to 30 according to Hootsuite. 56% of Instagram users are female. 

Facebook

Facebook is another photo sharing and messaging social media platform and is very useful for running hyper-targeted ads. Facebook’s organic reach is becoming more difficult for small businesses as more ads are on display. 

Facebook is not such a great platform if you don’t have a good amount of money to spend on ads, the organic reach on Facebook is reported to be one of the lowest than on any other social media platform according to HubSpot.

 

Analyzing digital marketing for small business

What this basically means is that although your digital marketing efforts can be spent on Facebook, the best ways to get the most out of this platform is to join related or similar groups that are within your industry.

Be strategic on your approach to getting more leads when it comes to organically expanding your reach on this platform. Where are your customers hanging out? What kind of groups are they in? Who do they follow? 

On the other hand, Facebook is one of the best options for hyper-targeted ads. If you have a budget to spend on ads, Facebook is great for finding your ideal prospects. While it may take money and effort to get quality leads from Facebook, this is another avenue for gaining leads for your small business.

 

Pinterest

Pinterest is similar to Instagram, with only a slight difference, you can save photos or videos that you see to a “board”. You can group different boards if you are looking to sort out your favorite pins into particular groups. 

Starting your digital marketing campaign with Pinterest is a great way to boost your brand recognition as it is one of the easiest platforms to get traction on (if your industry involves a lot of photos/videos).

About 67% of the users on Pinterest are women. According to a study by ComScore, about 80% of women in the United States ages 18-64 use Pinterest.

Benefits of Social Media Marketing for Small Businesses

  • Large user base and is relatively easy to find target audiences 
  • Algorithms can help you target a specific demographics/interest base for advertising. Facebook is the best when it comes to hyper targeting your ads to a specific group of people. 
  • Does not require any money 
  • Builds brand recognition
  • Easy to manage when starting out

Downsides of Social Media Marketing for Small Businesses

  • Requires time to correctly set up social media for digital marketing success
  • If advertising, marketing to certain audiences is not going to automatically generate leads, may take 3-6 months of testing and recodifications to start gaining quality leads
  • You can waste a lot of digital marketing dollars if your strategy isn’t well planned or tested
  • Time consuming

Content Marketing

web design statement computer

Content marketing is a great inbound marketing strategy that can help your small business gain high quality customers. With content marketing, there are many ways you can go about this. If you own a gym, you can make a video on how to build more muscle or create a blog on what are the best programs for building strength. 

When you’re doing content marketing, you’re not exactly promoting your product/service right away, you’re educating people. After people consume your content and find value in it, they will become more interested in your brand. It’s that simple.

When you create content that offers value for your readers, it can generate more engagement, which is great when you have a valuable piece of content on your blog as this helps to rank you higher in the search engines.

Benefits of Content Marketing

One major benefit of content marketing is that when readers consume your content and find value in it, you will eventually position your small business as an expert, boosting your reputation. You can’t really get that by spending all of your digital marketing dollars on ads.
content calendar for increasing online presence
  • Can increase your small business’s reputation 
  • Customers feel more confident in buying your product/service
  • Helps rank your website higher (if content is posted as a blog post on your website)
  • Increases conversions
  • Builds brand awareness 
  • Increases traffic to your website

Which Digital Marketing Tactic Will You Use for Your Small Business?

While I’ve only listed 3 of the most common digital marketing tactics such as social media marketing, SEO, and content marketing, selecting a digital marketing tactic can vary depending on several factors such as:

  • How much time are you willing to invest in digital marketing
  • What your budget is for marketing
  • What stage your small business is in (startup or established business)
  • What industry your small business is in 
online and digital mobile website design and digital marketing

The basis of a successful digital marketing campaign should always be content marketing. Whether or not you have the money or time, as a small business, content marketing can help you stand out from the competition. Content such as blog posts, videos, tutorials, should be used. 

If a potential customer had these 2 options, who do think they will with?

Option 1:

  • Established business
  • No content, videos, or pictures
  • Has a clear & visible storefront
  • Products are easy to find in store

Option 2:

  • Established business
  • Informational videos and quality pictures
  • Has a clear & visible storefront
  • Products are easy to find in store
  • Business ranks #1 on Google
  • Website is very informative and can help you select the right product in the store more easily
 
Which businesses mentioned above are more successful? Option 2 is much more likely to be successful than Option 1, because they invest more time and resources into developing a solid digital marketing strategy.

Here are the REAL Benefits of Small Business Digital Marketing

  • Increased Reputation
 
  • Increased consumer confidence
 
  • More qualified prospects coming in (this only happens if you layout your small business digital marketing strategy correctly)
 
  • Increased brand awareness
 
  • More sales
growing sales and internet presence

With all of that said, if you’re thinking about doing digital marketing for your small business, remember this: internet usage is growing at an exponential rate. The benefits of digital marketing are much better than the benefits of not doing digital marketing for your small business.

By not keeping up with the everchanging digital landscape, your potential customers can be taken away by competitors, now is the time to start up social media, now is the time to start ranking on Google. 
 
If you’re not really sure about small business digital marketing, just know that the only reason it doesn’t work for others is because of the strategy. So don’t give up if your digital marketing or social media isn’t getting any traction, you may just need to rethink your strategy!

Now that you have learned benefits of small business digital marketing you need to know, why not share this post with your friends? 

Spread the word out so we can continue to give you content on how to BOOM your business with digital marketing and website design!

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]]> https://bizcaboom.com/blog/benefits-of-small-business-digital-marketing-you-need-to-know/feed/ 0 How to Get More High Quality Leads from the Internet https://bizcaboom.com/blog/how-to-get-more-quality-leads-from-internet https://bizcaboom.com/blog/how-to-get-more-quality-leads-from-internet#respond Wed, 18 Nov 2020 20:54:27 +0000 https://bizcaboom.com/?p=26057 How to Get More High Quality Leads from the Internet There are many marketers pushing the idea of lead generation, which is a great idea, but can become an issue when it’s done correctly.  It’s great to get all kinds of leads for your business, but is it worth it if almost all of them […]

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How to Get More High Quality Leads from the Internet

lead generation from internet using marketing

There are many marketers pushing the idea of lead generation, which is a great idea, but can become an issue when it’s done correctly. 

It’s great to get all kinds of leads for your business, but is it worth it if almost all of them don’t really want to buy your product or service? 

That is why knowing how to get more QUALITY leads is crucial, because what would you want for your business 150 leads that spend $1 with you or 1 lead that spends $150? In this article I will show you how you can do that and how to get more quality leads from the internet.

Let’s dive in!

1) Offer Something Unique

When you put your business on the internet, offer something that your competitors won’t. Maybe it can be your brand, the type of product you offer, or the exceptional service you provide. 

Any of those types can be used to deliver a strong message to your audience that makes your business stand out.

2) Determine What Your Customers Are Searching for on the Internet

If your target audience is searching for “patent attorneys in [your city]”, then optimize your website to show up for those keywords in order to show up at the top of the search results whenever your target customer does indeed type “patent attorneys in [your city]” in the search query.

It’s also good to know what your audience is generally interested in. Once you have figured out what exactly your target audience searches for on the internet then you can move on to #4.

3) Rank High on Google

basic seo and improving rankings on Google

When you rank high on Google, not only will your website gain much more traffic and leads, but generally that is where you will gain the most high quality leads from the internet.

If for instance you rank number one on Google for a popular search term such as “patent attorneys in [your city]”, you will get the most interested people FIRST, all you need to do is to be good at selling an exceptional product/service.

While ranking high on Google is not a very easy task, it can be a tremendous help to bringing in more high quality leads from the internet to your business.

4) Be Active on Social Media

Being active on social media helps your brand be recognized by your target audience. When your target audience sees your posts on Facebook or your preferred social media platform on a continuous basis, then when it comes time to buy, they might consider buying from you. 

Posting regularly on social media even helps with your SEO as well.

5) Flush Out Time-Wasters

internet marketing and lead gen

The worst thing to do as a business owner is to spend time on trying to market the wrong people. Maybe you have competitors in your email list that need to be flushed out, or if a person doesn’t exactly match your target customer description then don’t make it priority to market them.

It’s best to follow the 80/20 pareto rule and focus on your real audience that is already interested in what your company has to offer.

6) Get More 5 Star Customer Reviews

online review generation and reputation management

The more you can convince leads that your business is credible and reliable, the easier it is for them to buy from you, so request more 5 star reviews from past customers and increase your reputation on the internet!

Now that you learned how to get more high quality leads from the internet from a professional digital marketing agency, why not share this post with your friends? 

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]]> https://bizcaboom.com/blog/how-to-get-more-quality-leads-from-internet/feed/ 0 What’s The Difference Between Digital Advertising And Digital Marketing? https://bizcaboom.com/blog/difference-between-digital-advertising-and-digital-marketing https://bizcaboom.com/blog/difference-between-digital-advertising-and-digital-marketing#respond Wed, 18 Nov 2020 17:19:54 +0000 https://bizcaboom.com/?p=26059 What’s The Difference Between Digital Advertising And Digital Marketing? It may seem like digital marketing and digital advertising are basically the same thing, but they are not. Digital advertising is a facet of digital marketing.  While both strategies can help your business sell more products and services, being able to know the difference will help […]

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What’s The Difference Between Digital Advertising And Digital Marketing?

mobile ads

It may seem like digital marketing and digital advertising are basically the same thing, but they are not. Digital advertising is a facet of digital marketing. 

While both strategies can help your business sell more products and services, being able to know the difference will help you build better sales goals for your business.

Here are the differences between digital marketing and digital advertising:

What's Digital Marketing?

Digital marketing in short is all about the action of promoting products or services online through mobile and digital devices in order to attract customers to buy. Digital advertising can help with that, but it is only a piece of the puzzle.

developing and designing a website with a team of experts

Digital marketing helps spread your company’s message and brand more effectively than digital advertising. Digital marketing helps businesses get found on the internet through different channels and sources.

Almost all businesses need some sort of digital marketing in order to gain more leads and customers.

What's Digital Advertising?

Digital advertising is short means to promote a product or service through a paid media channel. Some of these paid media channels include Google, Facebook, Instagram, Bing, and YouTube.

marketing business online

Although most people believe that digital marketing and digital advertising are the same, digital advertising differs than regular digital marketing in that advertising is used through a paid media source. 

Advertisements are usually brief and help bring a message to people to buy your product or service in a short time frame.

Misconceptions of Digital Advertising

Our team at BizcaBOOM where we specialize in web design and digital marketing, are usually asked this same question about digital advertising:

Can I get instant results with digital advertising?

more internet likes with graphic design

In short, yes, you can get some results with digital advertising depending on what your marketing goals are.

In most cases, digital advertising can be very good in bringing in leads almost the next day, BUT there is a catch to this.

Digital advertising is not a good long term strategy for bringing in good leads on a continuous basis. A good digital marketing marketing strategy may very much include digital advertising, but in order to gain the most recognition for your brand, content marketing and engaging with your customers is ultimately better in the long run.

 

Similarities Between the Two:

Effective digital marketing requires a lot of research and testing, while digital advertising may not require as much research or thought as you are promoting your product or service on a paid media source.

sketching and designing website and laying out SEO plan

Digital marketing and advertising work together to accomplish the goal of getting people to want to buy from your brand. They both work together to make a company that is well known within the target audience.

In order to stand out from all of the noise the competition is making, it is imperative to create a digital marketing strategy that will make your business stand out from the rest of the crowd, which is vital to making an extraordinary amount of sales.

Digital Marketing Is Much More Effective

Since digital advertising is only a small piece of the digital marketing pie, it’s important to look at the bigger picture which is digital marketing.

As the world is coming more digital in these uncertain times, digital marketing can make or break your business. 

Although digital advertising can spur up some business in the short run, you need to come up with a long term digital marketing strategy in order for your business to not only survive but thrive!

Now that you learned the differences between digital advertising and digital marketing, why not share this post with your friends? 

Spread the word out so we can continue to give you content on how to BOOM your business with digital marketing!

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