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8 Website Design Trends You Should Avoid

BizcaBOOM — Wed, 21 Apr 2021 15:12:17 +0000

8 Website Design Trends You Should Avoid | BizcaBOOM

Websites have come a long way in the past decade. What was once black text on a white background has become more complex, with many different styles and designs popping up over time.

While all of these styles are beautiful, they can also be overwhelming to your customers. In this blog post we will discuss 8 website design trends that you should avoid if you want to see an increase in conversion rates!

1) Not Having a Mobile-Friendly Website Design

Mobile-first design is the way of the future. Be sure your website isn’t just optimized for desktop (which it should be), but that mobile devices are taken into account as well – otherwise you’re not doing yourself any favors!

The need for mobile-first design becomes more vital as the world switches to browsing the web on different devices.

If your website isn’t designed with a good, user friendly experience that adjusts automatically depending on what device you are using it from, then you’re not doing yourself any favors. If you’re looking to hire a professional website designer in your local area, one thing to avoid at all costs is if they say they can’t provide you a website with a responsive design.

A website that isn’t responsive to almost all devices is not only an old website design trend you should avoid, but it’s just plain dumb in this ever changing world.

When it comes to the internet, you need a mobile-first design. In the US alone, more than 61% of all online traffic was accessed through mobile devices, up 57% from 2019 and this number is not going to stop. If your site isn’t designed with that in mind, then you are potentially losing out on potential customers and revenue.

2) Infinite Scrolling (not a good idea for a website):

Infinite scrolling is becoming more popular on many websites due to the benefits of smoother loading and not having to click through other page numbers, but there are some drawbacks that you may want to think about before deciding whether or not infinite scroll will work for your website.

One disadvantage of infinite scrolling is being unable to reach footer content which is one crucial ranking factor in SEO.

More and more websites are adopting this design nowadays, but it’s not necessarily the best thing to do. This is another type of website design trend that you have to avoid because it can be confusing for visitors if they want to find specific content on your site because lists with no pagination means they have to keep scrolling.

3) Silly Stock Photos:

The concept of using stock photos has been around for years and some people might think that they are still a viable option, but don’t underestimate the power of having professional quality photography on your site.

Stock images can have bad lighting or composition which means it’s not always an effective choice when you need high-quality imagery to place in articles.

Also, having stock photos with random people on your website can harm the reputation of your business.

This is an example of a bad stock photo that you might see on the internet. The image quality is not good and it’s distracting to the viewer because they can’t focus on anything else because there are so many different things going on in this image.

4) Don't Let Content Autoplay:

Don’t force users to see content or watch a video upon landing on your webpage. Let the website visitor navigate through your website by themselves and don’t distract them with autoplay content such as audios or videos that will make them leave. While having people engage on your website is critical, there are other ways to improve engagement besides automatically playing multimedia files.

5) Slow-Loading Landing Pages on Your Website:

A slow-loading landing page on your website could result in a potential client leaving the webpage without completing their goal.

Slow loading pages can be caused by many different factors such as poor coding, too much data being loaded at one time, no caching systems, and more.

6) Random Popups

Popups are a necessary evil. And they work well. But people hate them. So, why do people bother to enter their email in a popup?

It’s because they offer value. A free E-book, a discount coupon, great information that they will get when they sign up for a newsletter, and similar things, however try to avoid pop-ups as much as you can, but if you must have them, at least offer something in return for people’s attention. Here are rules to never break when creating a popup.

7) Having an Endless Amount of Fonts

Having an endless amount of fonts is a mistake we see often, but is so easy to fix (most of the time). Fonts designated for specific uses can lead to clutter. There are many font families out there for websites, so just pick one that is easy to read and doesn’t break your website design.

8) A Confusing Navigation

Whenever a visitor lands on your website, they should not be overwhelmed by the number of options or links. Your website navigation should be easy to use and understand which is a major ranking factor in Google as well.

Most of the time this can work, however if the main navigation is nowhere to be found, then you have an even bigger problem. The main navigation should be somewhat simple and easy to navigate through. Try to have a balance in what you’re trying to project to your website visitors.

In order to make navigation easier, you can create drop-down menus. This will help keep the website clean and allow visitors to find what they are looking for quickly without having an expansive layout.

Google has found that a lot of websites have too many links on one page which makes it difficult for users to navigate through your site smoothly.

If you want choose a really interesting way to design your navigation bar then try using pictures or icons instead of text! Sometimes choosing just images is enough because people know how to click them when they’re familiar with them anyways.

According to a study by Clutch.co, around 94% of website visitors say that an easy navigation is the most important feature!

The key here is staying consistent in looks throughout all pages so if someone lands on another section of your website after clicking from the main navigation menu, they won’t be intimidated by the complexity of your navigation.

Why It's Important to Update Your Website Design

The World Wide Web is ever-evolving. As time passes, new technology emerges and changes the landscape of how business works forever. The design of your website can make or break your brand’s presence in today’s digital economy.

This is another reason why mobile-responsiveness has become a big web design trend for the 2020s and beyond.

If your site isn’t user friendly then it’ll be difficult for people to find what they’re looking for on there, which can equal less traffic and fewer leads which ultimately equals lower revenue than if you had just updated the design of your website!

If you can avoid these outdated web design trends then chances are you’re on your way to creating a sleek, clean website with an awesome interface for your users.

If you ever need help in deciding what design elements you want to include for your site, contact us to work with a professional web designer in The Woodlands! We’d be happy to guide you in designing a website any user would love to see.

Now that you have learned the 8 website design trends you should avoid at all costs, why not share this post with your friends?

Spread the word out so we can continue to give you content on how to BOOM your business and establish dominance on the internet with digital marketing!

References:

Black Bear Design

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The post 8 Website Design Trends You Should Avoid appeared first on BizcaBOOM.

Why You Should Hire a Web Design Company for Your Next Website Build

BizcaBOOM — Sat, 17 Apr 2021 21:18:09 +0000

Why You Should Hire a Web Design Company, What are the Benefits?

As a business owner, you should know the invaluable contribution of a good website to the success of your business. But, do you think that you can build yourself an effective website that works seamlessly?

You may have gained a bit of knowledge in website design and development by reading our blog, but it may not be enough to create your own website that will entice visitors to come. A professional and reliable web design and development company will surely produce a better website for you and attract customers.

Are you certain that you can generate the website that your target audience will want to visit? You may end up spending more money buying themes and other things, which you don’t need, just to enhance the appearance of your website. In the end, hiring a professional web developer can save time and money and help you generate the income that you want to gain.

More questions you may have to ask yourself before you hire a web design company is:

What are the benefits of hiring a professional web design company?
Should you hire an in-house web developer or a web design company to build you a new website?
How often should I redesign my website?
What are the signs to look for when hiring the right website design company?

Here are the 10 reasons why you should allow one of the professional web developers to design your website.

Benefit #1: You can Use Your Time in a More Productive Way

Even if you know something about designing a website, you probably have no idea how to create an optimized, solid website. You need to spend ample time figuring things out.

By doing so, you are wasting time that you should be spending more productively, maybe perhaps on a sales call with a new customer. You may be able to find ways to create a website after a long time, but it may not even bring results. This is one of the major reasons why you should hire a web design company, as most of the time, they will create a website that can solve your specific goals.

If your a business owner or manager, and are thinking ways you can save money by creating a DIY (do-it-yourself) website, you may find yourself hitting a wall in your business. You will only end up spending more money instead of saving it.

Another reason you should a web design company is the time you will save. Having to develop and design an effective website by yourself can actually start costing you more money in the long run.

Each minute you spend on developing your website means taking a minute away from the important things that you need to do – creating opportunities for your business to grow.

All the important tasks that you need to accomplish are being pushed back as you continue to work on developing your website, which becomes a setback.

Also, hiring a professional web design company can fetch you more earnings in the long run than creating a website on your own.

You may also not be exactly sure that you are doing building and designing your website correctly.

The professional web developer can give you a competitive website that will earn more money, bring you more leads, and get you farther ahead than your competition.

Benefit #2: Your Website Will be Reliable

You may find yourself in stuck when the website that you designed yourself suddenly crashed or incurred an error that you don’t know how to fix. The occurrence of errors or website crashing down is nothing new. Website owners may have to encounter it at some point, however there are many reasons why your website could crash if you don’t decide to hire a professional web design company.

You might find yourself spending hours on Google searching for the right solution. In the end, you may resort to hiring a web design company to help you fix things. You might spend hundreds or even thousands of dollars just to get your website in good working condition.

You may get your website up and running again but for how long? Do you still think that designing your own website is worth the risk? You may be able to create your own website, but it may not be a dependable or reliable one.

You need to accept the truth that you are not an expert (unless you took formal lessons on web design and development) in designing and developing a website.

A bad website means bad business. You need to do everything to find a reliable professional who can fix your website. This means investing more money upfront to get things in order again.

When you hire a professional web design company to build a website, generally, some will offer to maintain your website every month at an additional cost to keep your website up to date and crash-free.

Benefit #3: Your Website will have Better, Aesthetically Appealing Designs

You can only do so much on your own, especially if you don’t even have the required skills to design and develop a decent website.

There may be a website template that you can use, but it can make your website look boring and uninteresting since it will look the same as the other websites that used the same template, hence, we created an article highlighting the differences between custom websites and template websites.

If you want your customers to feel excited to visit your website, you need a professional web design company to create your website for you. The professional web developer can give you a website that is both unique and professional-looking.

It is also easy to navigate and user-friendly. Each time a visitor drops by your site, he/she forms an opinion of what kind of business you run and how you run it. Your website design creates that opinion.

That is to say, even if you offer the best products and give impeccable service, your website is the place that your visitors will see and judge. What do you want your visitors to think of you and your business?

If you hire a professional and dependable web design company, your visitors will have such a great impression of your company and will see your business in a positive light.

Benefit #4: You Will Often Times Get a Faster Loading Website

Having a fast loading website can make or break your website. According to Google, over half of users will leave a website if it takes longer than 3 seconds to load.

When hiring a web design company to build your website, you may end up having a fast loading website, which can be almost impossible to do if you’re not specialized in building websites.

Benefit #5: Your Website Will Be Responsive

You probably knew nothing about the latest mobile technologies, which a web developer also uses when creating a website.

Since most people use their smartphones to surf the web or do online transactions, a website needs to be accessible to any type of device – it should be responsive. However, mobile-friendly designs keep changing and growing.

If your website fails to keep up with the changes, it can slash down the number of potential customers. It is highly recommended to hire a web design company if you want a website that is accessible throughout just about every mobile device.

Benefit #6: Your Website will Leave a Good Impression on Visitors

It only takes about 1/10th of a second for you to leave a good or bad impression on people, especially when it comes to online marketing.

The visitors of your website can decide within 50 milliseconds whether to stay or leave. It means the appearance of your website greatly affects the decision of your visitors. Your visitors are probably going to want to see a website that is modern, clean, and decent.

You can expect some, if not all, of your visitors to leave your website if it not mobile friendly or confusing to stay on, which is why it’s important to have a good web design company to build you a website with the best possible design in mind that will not only attract potential customers, but will get them to want to take action.

This brings us to the 7th benefit of hiring a web design company:

Benefit #7: People will See Your Business as More Trustworthy

If you do your own website, it may look like something that you have put together in a hurry even though that’s not the case.

People want to see that a reputable web design company has created your website, and they will know when they see it. Only a professional web development company can produce a website that functions well, orderly, aesthetically appealing, and makes the visitors comfortable.

People can tell when a website is not well made.

Benefit #8: You Have a Better Chance of Ranking on the Search Engines

When you create your own website, things like SEO (search engine optimization) may not be your concern at all. It is the least of your worries. Know that without SEO, it will be hard for you to be discovered by your customers.

Without SEO, you may never have the chance to land on the first page of the search list. Why is it important to land on the first page? The answer is simple – no more than 75% of people on average go past the first page of Google.

SEO is important because it can help drive traffic to your website and give it a good amount of exposure. You need to be wary of a web designer that knows nothing about SEO.

Benefit #9: A Professional Web Design Company can Protect Your Website

You will gain a lot of benefits when you include things that can improve your customer service, take advantage of automated technology, and other things that can help boost your revenue.

You may upgrade and update your website to keep it safe and secure against cyber attacks, which professional web design companies often offer with a new website. You can rest assure that your customers and visitors are safe when they visit your website.

Benefit #10: Your Website is an Investment that can Secure Your Future

A website is an investment that will continue to generate income when maintained properly. You may have to spend a little more to update or upgrade your security and keep the trust and loyalty of your customers, but it is worth it, because a professional website is a sustainable and long growing asset to your business.

A professional website can help you to get more customers into your business, increase your brand awareness, and help to boost your company’s reputation in the long run.

Hiring a Professional Website Design Company

If you’re thinking about building a website yourself or think that hiring a web design company is too expensive, then you’re probably not thinking about it in the right mindset. A great website is a worthwhile investment that can generate lots of money for you when done properly, whether if you’re a startup or an established business. It is an investment that can bring such a great ROI (Return-on-Investment) when it’s built properly.

If you are in the Houston or The Woodlands area, feel free to contact a professional web design company in The Woodlands to give you a professional and effective website for your company.

Now that you have learned why you should hire a web design company and the benefits of hiring a professional website company, why not share this post with your friends?

Spread the word out so we can continue to give you content on how to BOOM your business and establish dominance on the internet with digital marketing!

References:

Simple Machine Designs

Goodman Creatives

Interactive Palette