5 Reasons Why You Need a New Website Design
According to internetlivestats.com, 71% of Americans were internet users. Now that number is going to be at 93% in 2025. The amount of sales your business will gain will most likely be dependent on how you show up on the internet.
A highly functioning website is a necessity in order to rank on search engines and to gain new customers from the internet.
If your website hasn’t been giving your business results, then there is something wrong. Here are the 5 reasons why you may need a new website design:
1) Your Website is Not Mobile Friendly
As of 2020 according to statista.com, about 83% of Americans are mobile internet users and that number is expected to rise to more than 87% by 2025.
With these statistics, your website is loosing a TON of traffic and potential customers by not having it mobile friendly.
Not having a mobile friendly website can make the user experience of your website not so great. Most people do not like to zoom in and out just to read your website is about and by simply making your website mobile friendly, you can almost make a 100% increase in online conversions.
Google has recently made a new update (as of September 2020), called Mobile First Indexing. With this new update, websites that are mobile friendly will be prioritized and possibly ranked higher. This is a big problem if your website isn’t mobile friendly.
To check to see if your website is mobile friendly, check out this tool from Google.
2) The Branding is Outdated
The company’s branding should be consistent. If you had made any changes to your store front, then it is time to redesign your website.
If your business is re-branding or introducing a new product or services, redesigning your website will get the message out of your new products and services and will inspire prospects to take action.
By redesigning your website, your company can benefit from getting a new level of perception that will make it stand out from the competition.
3) Your Website is Hard to Navigate Through
Having a good user experience on your website is the most important thing when it comes time to get a new website design.
If users are having difficulties scrolling through your website to get the general idea of what you do, then you will miss the opportunity to gain more customers from the internet.
Try to make the website better for the user by adding in relevant content, pictures, and even videos.
4) Your Website is Having Issues
During these uncertain times, a website that is not secure will drive people away from your website. For example, if you don’t have an SSL certificate installed on your website, then Google will send a mean looking message to tell users that the website is not secure:
This small error can cost you tons of money in potential sales. Without an SSL certificate you also risk getting your website hacked. If you have any of the following issues, it may be time to hire a professional website design agency:
- Slow loading times
- No SSL certificate
- Too many ads
- Parts of website not loading
- Website is crashing often
5) Bounce Rates are Rising
What does it mean when a user bounces? A bounce basically means that when a user lands on your website they almost immediately click off of it without visiting the other pages on your site.
The rate at which users that come to your website do this may depend on the industry, but on average, the typical bounce rate is around 60%. The lower you can get this number, the more sales your business will get.
How do I know what my bounce rates are? Check Google Analytics. If you do not have Google Analytics installed on your website, do so immediately here, so that you can keep track on what’s going on your website.
On Google Analytics you will usually see a number like this:
The more you can drop your bounce rate the better, but if your bounce rate is steadily increasing and you have the following issues, then consider a new website design:
- Slow loading times
- Old website design
- No pictures or videos
- Non-Responsive (website isn’t mobile friendly)
- Website crashes occasionally
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