6 Things You Should Know Before You Buy Backlinks

Things you should know before buying backlinks

Are you planning to buy backlinks for your website? Before you do so, you need to know what is involved in buying backlinks and the best way to buy backlinks. 

Buying backlinks is not simply a numbers game, you must buy the RIGHT backlinks in order to see any SEO benefits, or else you’re really just throwing your money away.

Today, I will share with you just about everything related to buying backlinks. By the end of this article, you can easily make an informed decision on which backlinks you should get. Before we go into any other detail, it is essential to find out why backlinks are necessary for your website? We will answer this question in great detail below.

Why backlinks are necessary for your website? 

There are numerous reasons why backlinks are necessary for your website, like improving organic rankings, generating referral traffic, increasing authority, quicker results, and gaining a competitive advantage. 

We will go into the details of all these 6 reasons below. Once you go through these reasons, it is easy to understand why buying backlinks is necessary rather than an optional task.

6 Things You Should Know Before You Buy Backlinks

What are Backlinks?!

backlinko backlink explaination
From Backlinko

To make this simple for you to understand, when you obtain a “backlink”, you are essentially getting another website to link to your website. Learn more about backlinks in this in-depth article from backlinko.

Most internet marketing gurus think that if you obtain the most amount of backlinks then this will result in higher rankings. While the number of backlinks does have an impact on your SEO and rankings on Google, what matters is the quality of those websites linking to yours.

Benefits of Buying the Right Backlinks

Google SEO ranking factors
From FirstPageSage

1. Improvement in Organic Rankings

Search engines have a variety of factors on which they base their rankings. Google has stated that they have to wonder factors are probably more on which the base the organic rankings. However, backlinks are one of the most prominent factors on that list. 

That is why, if you’re wondering, can I buy backlinks to boost my rankings? The answer is yes. With backlinks being one of the most crucial SEO factors, you cannot have substantial rankings on Google without getting quality backlinks to your website. Thus, the fact that backlinks improve organic rankings makes them a necessity for your website.

2. Good Backlinks Generate Referral Traffic

When you’re building backlinks from good website with high amounts of traffic, you can generate referral traffic as well. Since you are generating referral traffic, you can increase your conversion rate as well. 

When making the list of factors that can benefit your website, buying backlinks is high on that list because of its versatility. Over some time, you can increase your organic traffic and referral traffic with the help of backlinks. You’ll be able to grow your website at a rapid pace if you start buying backlinks from the right sources.

3. Increases the Authority of Your Website

Search engines like Google still use the authority of your website as a major ranking factor. As the name itself suggests, it is the authority that your domain commands. Higher domain authority can benefit you in more ways than one. 

The question is, how to increase your domain authority? You can do so by buying backlinks from credible sources. Not only that, but when you have backlinks from credible sources, your perceived authority in the industry also goes up. 

It means that your overall authority increases. Once you can attain an authoritative position in your industry, it can become effortless for you to sell your product/service or even your content. Thus, by buying backlinks, you can grow your business at a rapid pace by attaining authority.

4. Quicker SEO Results

When you’re not buying backlinks, you will have to wait to garner backlinks naturally. That can take months, perhaps years. Do you want to wait for years before your website ranks? Of course not! 

The best way to get quick results is to buy backlinks. Once you start procuring quality backlinks, your rankings will increase at a rapid pace as well. When that happens, you will surely experience higher and higher traffic every month. You can start getting on 1st page for long-tail keywords in a matter of just 3 to 4 months. 

5. Brings a Competitive Edge to Your Business

These days, most websites are generating quality content. You need to just hire a writer or a video editor for quality content if you’re creating video content. Any website in the world can do that. 

However, mimicking your backlink profile is not that easy. It means that if you’re buying backlinks from appropriate sources, you will always have a competitive edge over your competitors. 

With the help of this competitive edge, you can outrank them and garner more traffic as well. As you can see, there are numerous reasons you should buy backlinks. Once you know these reasons, it is now time to understand what you should know before you buy backlinks.

Things to Know Before You Buy Backlinks:

Buying backlinks might not seem like an easy task at the start. However, once you know what you should consider before buying backlinks, it becomes easier to weigh the backlinks and choose the best ones.

1. There are Two Types of Backlinks:

Not all backlinks are the same. When you look at the type of backlinks, you will come across two types: dofollow backlinks and no-follow backlinks. 

Dofollow: Dofollow backlinks pass the authority of the website from where you are buying the link. They are great for SEO as they pass the authority and improve the rankings of your website. While buying the backlink, you can enquire from the vendor as to whether they will provide do-follow backlinks or no-follow backlinks. You can also check this yourself by going to the source website and looking at its HTML code. It should not have the nofollow tag in the source code. 

Nofollow: Nofollow links have the rel=”nofollow” HTML tag on the source page. Not only that, they do not pass on any domain authority or page rank as well. It means that no matter how many no-follow links you get, you are unlikely to see any significant improvement in your rankings. Thus, while buying a backlink, you have to make sure that you follow backlinks.

2. Check the Domain Authority Before Buying:

When you’re buying backlinks, the domain where your link will be placed matters a lot. You have to check the quality of the domain before buying the backlink. 

The question is, how to check the quality of the domain? We will share with you a few parameters which will help you judge the quality of the domain on which the backlink of your domain will be placed. Ahrefs and SEMrush are great tools for analyzing a website’s domain authority:

Domain Authority: Domain authority is a metric that will let you know how trusted the domain is. Ideally, the domain authority should be over 50. However, anything above 25 is a good buy. 

Domain niche: Domain niche refers to the industry to which the domain belongs. There are certain industries whose domains you need to avoid, like the casino, porn, NSW, and so on. Unless your domain is also in these niches, you should avoid buying backlinks from domains in these niches. 

Domain age: The effect of backlink components increases if you are buying it from an older domain. When you’re backlink ads placed on domains that are older than 2 to 3 years, you can certainly get more benefit from them. 

With the help of these three parameters, you can judge the quality of the domain. Thereafter, choosing the right domain for placing your link will become easier.

3. Quality > Quantity

The general perception is that the higher the number of backlinks your website has, the higher your ranking will be. 

However, this is not entirely true. If you just focus on the number and get thousands of backlinks from low-quality domains, you will not be able to achieve high rankings. 

Even if you achieve high rankings temporarily, sooner than later, your domain will be penalized as well. You have to focus on quality. Even if it means that you buy 50 links rather than 5000, it is well worth it. That is why; you should not just focus on the number of backlinks while buying them.

4. Avoid Websites With Spammy Backlinks

Many times, the domain from which you are buying the backlink might appear like a normal company website or a blog. Always check before buying.

Websites that receive backlinks from other spam websites are considered to be from spammy neighborhoods. You have to avoid these websites at all costs. The best way to do so is to look at the backlinks of these websites. 

If they appear legit, you can go ahead and buy backlinks from that domain. If they have thousands of backlinks from other spam domains, it is good to avoid buying backlinks from those websites.

5. Buy Links from Legit Sites, not Link Farms:

There are tons of websites are just created for the sole purpose of selling backlinks. These websites are part of larger link farms. If the website clearly is only about selling links back to your website, then you can be sure that it will not be a good idea to get a link from that particular website.

If it is linked to hundreds of other websites from every page of its domain, it is part of a link farm. Buying a backlink from a link farm is not recommended at all as this can negatively impact your SEO.

6. Get Backlinks from Relevant Websites:

After looking at all of these factors, there is another additional factor which you should consider. If your a HVAC contractor, you have to try and get backlinks from other websites in the HVAC niche. These can be forums, blogs, other company websites, etc.. When you’re getting backlinks from legit websites, your SEO rankings will inevitably go up. 

That is why it is a good idea to get backlinks from relevant websites. 

Once you consider these 6 things to know before buying backlinks, you’re now empowered to buy the best backlinks. Now we will help you understand what type of backlinks you should buy for your website.

Types of Backlinks that are Best for SEO:

There are essentially three types of links that you can buy for your website and which can benefit your rankings.

Guest Posts:

The best way to boost your rankings is to get a guest post from other legit and relevant blogs. There shouldn’t be websites selling links to hundreds of Webmasters. 

Rather they should be actual blogs that allow guest post opportunities. The best way to find website that accept guest posts is to type into Google the niche you’re in followed by the keyword “guest post”. 

Most of these websites that are accepting guest posts have their own guidelines, so make sure to follow them. They will most likely be able to provide a do-follow link back to your website in return for you writing a good quality article for their website.

Foundational Links:

Additionally, it is a good idea to get foundational links for your website as well. While you cannot buy foundational links from other sources but these consist of links through platforms such as:

• Google My Business 

• LinkedIn 

• Glassdoor 

• Yelp 

When you create your business profile on these platforms and link back to your website, your authority as a business certainly increases. It is too much work for some entrepreneurs and business owners to populate their profiles across so many platforms. 

That is why you can hire an agency for the same as well. Nevertheless, these foundational links for your website can improve its ranking and also increase your brand awareness online. These are essentially the three types of backlinks that you should buy for SEO.

Final Thoughts

So, yes, buying backlinks can certainly improve your rankings. However, you should know in advance the type of backlinks that you need to buy. Not only that, you need to read the backlinks carefully as well so that you only go with the best possible backlinks. Our guide above will help you achieve all of these purposes and, in turn, improve the ranking of your website.

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If you ever need a helping hand in getting your company or home service business at the top of Google, look no further and book a call with our Houston SEO Company so that you can get more calls coming in.

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