No business can escape the powerful influence of the world wide web, which is why if you’re looking to build a new website or are thinking about redesigning your website, here are some useful web design tips for creating an effective home and landing page.
If you want to make improvements to your website, a good place to start is with your home page – the page that your website visitors will probably view first.
If designed correctly, your home page can be such a valuable asset to your business, however, if you do not know how to put your home page to good use, it can instead put your business at a disadvantage. By implementing the following effective web design tips, you can create an attractive home and landing page that will help your website gain more traction:
As a business owner and for the purposes of making your website as effective as possible, you need to identify what your target audience views as important and valuable. This knowledge will help you to boost your sales, both online and in-store. However, grabbing the attention of Internet users is not the easiest task.
Your goal should be to share the most important info – what your users are looking for – with your website visitors first. For example, you will want to share with them photos of your products, pricing, and product reviews or testimonials.
Not only is this the type of info that people are most likely searching for, but by doing this, you will also boost the credibility of your business and your products and services.
Even Google’s search algorithm is geared towards giving websites with the most relevancy with higher rankings.
One big web design tip I can share with you is that the best home pages manage to evoke certain feelings. Whether it is to laugh or even cry, you should concentrate on which emotions (using visuals, images, & video) you would like your target audience to experience. A home page that does not spark some curiosity will not motivate visitors to check out the other website pages.
Although Internet users do not have the same tastes with regards to website design trends at times, it is still important to concentrate on the appearance of your website so that you can rest assured that the first impressions will not drive away your target audience.
As a matter of fact, there are certain website design practices, such as simplicity, that all home pages should adhere to. If you only manage to keep it uncluttered and use only a couple of fonts and color combos, you are already on your way to making it beautiful.
At the end of the day, a fancy website design doesn’t matter if it isn’t effective in getting more traffic, conversions, and sales. One way to boost its effectiveness is to include a powerful call to action on your home page. You can, for instance, offer a free trial version or consultation to start a relationship with your website visitors.
If you simply want to find a way to stay in contact with them, a call-to-action button that encourages them to sign up for a weekly newsletter will work too. Luckily there are countless call-to-action prompts that you can include in your home page.
Make sure that your hyperlinks take your visitors to where it said it would and remember to test which of the CTAs are the most successful.
Another web design tip for creating an effective home page is to keep your messaging consistent in both your call-to-action (CTA) and the headline of the landing page. If people click on a CTA for a free offer only to find out there’s a catch on the landing page, you’ll instantly lose their trust.
Up to 90% of customers who read your headline will also read the CTA according to landing page statistics by Truelist.co.
Similarly, if the headline reads differently than the CTA, it might lead to confusion, and the visitor might wonder if the CTA is linked to the wrong page. Eliminate any and all confusion, and make sure your landing page consistently reflects what you promised in your call-to-action — and vice versa.
Your goal could even be so bold as to get them to complete a purchase then and there. Once you have identified this goal, all the different elements on your landing page should work together to ensure that this goal gets realized.
As mentioned earlier, effective landing pages will make it very clear to website visitors what it is that they are supposed to do. In addition to that, website visitors also need to know where they must look.
To help you create this sense of flow, you can include levels of imagery, typography, and branding that will help your visitors discern right away how they should set about interacting with your landing page. In short, it should be clear how the landing page should be used.
That is why using a call-to-action prompt such as “scroll for more info” can be so effective as it helps to convey the route that your visitors must take.
Highlight the benefits of the offer with a brief paragraph or a few bullet points. The best landing page description offers more than just a list what comprises the offer; it also clearly highlights the value of the offer and gives visitors a compelling incentive to download.
For example, instead of “Includes specifications of product XYZ,” say something along the lines of, “Find out how XYZ can increase productivity by 50%.” In other words, emphasize how the offer addresses a specific problem, need, or interest your target audience cares about.
One study found by BluLeadz was that multiple offers within the same landing page decreased conversions by up to 220%! So stick to only giving the least amount of offers possible per landing page.
Similarly to home pages, your landing page should be designed for the specific target audience that you have identified. Although this sounds self evident, businesses many times forget about the people who will be the ones using the website – good website design is always focused on the user.
Another design tip when building your website and landing pages is to make sure that your website copy is written in the right tone and including visuals that your target audience can connect with, you can boost conversions and engagement. So, start by asking yourself if men or women will mainly use your website.
Then, try to determine if they will mostly be older or younger and whether or not they reside in a specific area. Just by identifying these three factors, you are already much better equipped to make your landing page more relatable.
One of the best ways to get your website visitors more engaged is to include powerful images. Captivating videos that will spark curiosity are just as effective in creating a great first impression.
Research shows that including videos on our landing pages can increase your conversion rate by 86%. You can, for instance, incorporate some interaction between your headline and the facial expressions of the people in the photos.
It is with the help of quirky elements like this that you can motivate your website visitors to stay on your landing page for longer.
The majority of landing pages have a headline, body of text, call-to-action prompt (many times taking the form of a link or button) and footer. The secret is to make sure that all these different levels of text captivate your website visitors and motivate them to complete the intended action (in other words the goal that you have identified for your landing page in step one).
The most powerful headlines use only a couple of words to capture the attention of visitors. Although the actual body of your text (the primary message of your landing page) will be longer than the headline, it should still be short and sweet and to the point.
To help you keep it as succinct as possible, it is best to place your standard info like your contact details and links to your different social media pages in the footer area. Although this important info will only appear in the footer, including it can help you to portray your business as trustworthy.
Your web design elements should make the next step clear to your visitors. A call-to-action prompt that is easy to see and understand is key! As soon as someone lands on your landing page, they must not be confused about what it is that you want them to do.
One of the most common (and fatal) mistakes is simply taking it as a given that your website visitors will complete the desired action that you would like them to take. If you do not know how to convey this, you can directly give your visitors an instruction such as “scroll down for more info”.
You can also include an animation such as letting the color become darker when someone hovers over a particular section to indicate that he/she can, in fact, click on that section for more info. Alternatively, a button or form that needs to be completed will also do the trick.
Many times landing pages become less effective as their appearance is not at all similar to the appearance of the rest of the website. In short, there should be some visual connection between your landing page and the primary website with a similar use of web page design elements.
One way to achieve this is to add suitable branding that is easy to see, preferably in the footer area. You can also achieve this by including the same header that appears on your web pages.
Thanks to the inherent qualities of a landing page, this page is to a certain degree rather specific. In many instances, the goal that you have identified right at the beginning will be more specific than the goal of your home page.
If you can, it can be a good idea to customize the content of your landing page by, for instance, using geolocation tools. This way, your website visitors will be greeted by the info that is more accurate for their particular area.
It might call for a little bit more effort on your part, but the chances will be better that your website visitors will actually engage with your website.
Effective landing pages are created in such a way that its text and images are specific to that source of traffic. This means that the source of your landing page link will have a powerful influence on the design of your landing page.
After all, when a person clicks on a link that pops up in the feed of one of their social media pages, they are looking forward to being greeted by relevant content.
You might be wondering how much or how little information you should require in your forms. There is no magic answer to this, but the best balance is to collect only the information you really need to qualify leads. In general, the fewer fields you have on a form, the higher the conversion rate.
This is because, with each new field you add to a form, it creates more work for the visitor, and thus fewer conversions. A longer form looks like more work and will often be avoided altogether.
According to InstaPage, a landing page platform, only 3% of users will fill out a ‘contact’ form with 4 fields.
On the other hand, the more fields you require, the better quality those leads will likely be, because they thought your offer was valuable enough to warrant a form completion. Essentially, the best way to determine what form length works best for your business is to test it for yourself.
When your website designer is designing your home page, the secret is to design it for your target audience. Your focus should always be your target audience!
However, to be able to design your website for them you will need to understand what makes them tick and, therefore, you should embrace the idea of gathering their thoughts with regards to specific components of your home page. With regards to your landing page, it is key to know where the traffic comes from and, similarly to designing a home page, what Internet users are searching for.
This knowledge will equip you to identify the right goals. At the end of the day, there is a reason why it is sometimes best to stick to more familiar patterns like placing the headline in the middle and the logo in the upper corner.
By sticking to customs like these, you can create a natural flow and visual hierarchy, which will help your website visitors to figure out immediately which actions they should take next.
With the help of the following practical web design tips, you can create a better landing page for your website, however, if you want to get farther in your business without dealing with unnecessary headaches or stresses that would normally take place when trying to build a new website from scratch, it’s best to hire a professional website design company in The Woodlands or in your area for the best results.
Another benefit of hiring a web designer or company to design you a website is the time and future troubles that will be saved. When you truly hire a professional web design company like BizcaBOOM, you can now focus on growing your business instead of simply trying to maintain it.
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