Why is My Website Not Making Any Sales At All?
Your website should be generating your business leads on the clock like a hungry salesman, it’s gaining tons of traffic from the internet, turning visitors into hot leads that are ready to close. If it isn’t, then you are at the right place at the right time.
A high functioning website is such a high valued asset for your business and you can’t afford to keep going without having a website that makes you sales.
So why isn’t my website not making any sales at all? Here are 5 reasons why:
1) Your Website Has Technical Issues
When a user lands on your website, they either want to learn from you (from a blog post) or are interested in you products/services. If your website has any of the following technical issues, then we recommend seeking professional help from a web design company:
- Website is slow
- Too many ads
- Button clicks lead to unexpected sources
- Menu doesn’t work
- Parts of the webpage are blank and/or do not load
- Website is not SEO optimized
While every website is not perfect, the above points listed out could be a few reasons why your website is not making any sales at all.
Having a great user experience is key when trying to gain more sales from the internet, so by fixing any technical issues, you might even see a huge increase in leads.
2) Low or No Traffic
Now if you have done the above step and fixed all of the technical issues and your website is still not making any sales , then it’s because you’re not getting enough TRAFFIC.
It’s important to have a functional and great looking website, but if you’re not getting the right traffic to it, then the website will have very little benefits to your business.
One of the best ways to get more traffic to your website is to rank high on Google. You can rank higher on Google by:
- Optimizing your website for search engines
- Having a good amount of content (make sure your website has a good amount of content and is rich in keywords)
- Pictures and Images on each webpage
- Obtaining backlinks
3) You're Marketing the Wrong People
Many times, if your website has a lot of traffic, but barely converts to any sales, it’s mainly because either you’re website isn’t right or you’re targeting the wrong audience.
For example, if you are a lawyer and are trying to get clients, the last person you want to target is another lawyer, correct?
Check Google Analytics and see where your traffic is coming from as this can help you determine how to map out your digital marketing strategy:
4) Your Website is Not SEO Optimized
Your website needs more traffic in order to gain more conversions and conversions can turn into leads which can then turn into sales.
By simply optimizing your website, you can rank your website on the search engines and start getting people who already in the middle of the sales funnel to go on your website.
This is the beauty of SEO marketing. Unlike social media marketing or cold outreach, by ranking on the search engines with effective SEO, your website can start getting people who are already interested in what your business has to offer, all you need to do is make the website in a way that will get them to take action which then goes into step #5.
5) Your Website Doesn't Make People Take Action
If your website is already getting targeted traffic, works completely fine, and is an authority in the marketplace, then why are you still not getting the sales you want?
Well number 1, maybe it’s because you don’t have a good enough sales team OR your website simply isn’t designed to get people to take action.
The solution = Add a CTA (Call-to-Action) above the fold line (where users don’t have to scroll down to see your offer).
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