website maintenance Archives - BizcaBOOM https://bizcaboom.com/tag/website-maintenance/ Make Your Business BOOM! Wed, 09 Jun 2021 00:09:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://bizcaboom.com/wp-content/uploads/2020/05/cropped-BizcaBoom-Logo-Transparent-1-32x32.png website maintenance Archives - BizcaBOOM https://bizcaboom.com/tag/website-maintenance/ 32 32 A Simple 10 Step Guide to Redesigning Your Website Without Losing SEO https://bizcaboom.com/blog/simple-10-step-guide-to-redesigning-website-without-losing-seo https://bizcaboom.com/blog/simple-10-step-guide-to-redesigning-website-without-losing-seo#respond Wed, 09 Jun 2021 00:04:21 +0000 https://bizcaboom.com/?p=26418 A Simple 10 Step Guide to Redesigning Your Website Without Losing SEO A website redesign is necessary from time to time (typically every 3 years) because it helps to give your site a new refreshing identity.  A big question that is asked in the web design community is how to redesign your website without losing […]

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A Simple 10 Step Guide to Redesigning Your Website Without Losing SEO

Simple 10 step guide on redesigning website without losing SEO picture

A website redesign is necessary from time to time (typically every 3 years) because it helps to give your site a new refreshing identity. 

A big question that is asked in the web design community is how to redesign your website without losing SEO or any rankings on Google.

This can a tricky question to ask all in one paragraph, so we made a simple 10 step guide to redesigning your website without losing SEO.

In this guide you’ll learn exactly how what steps to take before, during, and after the website redesign process so not only will you sustain your SEO rankings, but even increase them over time:

A Simple 10 Step Guide to Redesigning Your Website Without Losing SEO

Step 1: Take an Inventory of Your Current Website Pages

The first step to redesigning your website without losing SEO is to take an inventory of your current website pages. This is a comprehensive overview of all the pages your website has. 

  • Some of the things to take into account: 
  • How many pages does your website have? 
  • How many videos, images, and other documents are there? 
  • How many links are there? 
  • How many content levels does the website have? 

For ease of use, the is a wide range of tools that you can use to take web page inventory. They include:

  • Your sitemap: it provides a straightforward process especially if you are using a content management system. Sitemaps have automatic generators that make it easy to run and manage the inventory of your pages. 
  • Google Search Console: it normally provides a familiar way of checking the list of your website pages. You simply need to go to the Search Results report then filter the pages to determine the list of all your URLs. 
  • A crawler such as Screaming Frog: most crawlers are available on subscription but they offer a comprehensive analysis of your web page.
website hosting

Step 2: Backup your Website

Before you even start thinking about the redesign of your website, you need to back it up first if you haven’t already.

This will help to ensure that all the vital content is still in place in case the redesign process doesn’t go as expected. 

When creating a website backup, ensure that your database, theme files, as well as all the plugins are there. Just like taking an inventory, creating a backup is easy. in this case, it would be best to create a cloud backup. 

The most ideal options include Dropbox: if you are using WordPress, then you might need a 3rd-party plugin to facilitate the backup process. Here are recommended WordPress plugins for backing up your website.

When creating a backup, go ahead and check your current SEO information. You need to collect all the SEO data to ensure that nothing gets lost during the redesign process. 

Besides that, you will use this is a mark sheet to compare your update page and its previous state. You can easily check your latest SEO standings by using the Google Analytics tracking tool and then export the generated list for backup storage.

Step 3: Layout Your Website SEO Redesign

For you to effectively redesign a website without losing SEO, then you should map out the new design features either on a sheet of paper or on Google Sheets. 

To do this, you have to document the critical information because this will serve as the appropriate guideline to determine the type of content you need to keep. 

During this stage, you should use a plugin such as Yoast SEO to create a sitemap of your current page. Yoast SEO is highly effective in formatting XML files that have important URLs. 

With the previously collected SEO stats by Google Analytics, you should have everything that you need. A combination of this information will help you determine the critical web pages that are responsible for generating the highest amount of traffic to your site. 

Once you have noted this, then you should avoid making extensive changes to such pages. This is because a simple rewrite would cause a significant change, leading to the loss of SEO. 

Take note of the primary keywords on each page and ensure that you still continue to use them in headings, meta descriptions, and titles. 

Semrush article talking about what website sitemaps are and how they impact your SEO
Guide to Website Sitemaps from SEMrush

On the other hand, pages that generate lesser traffic should definitely be changed in some way, with new content or a better design.

In some instances, you might be forced to completely delete them. However, if you delete a page, ensure that you use a 301 redirect. This will help to ensure that search engines and visitors are rerouted to the page’s new replacement on the new website.

Step 4: Build your New Website on a Staging or Test Site

When redesigning your website, you don’t want to edit your live website, especially if it’s getting traffic. Similar to creating a draft for an email or letter, you must create your new website on a staging platform that is not attached to your current website. 

Staging the new site involves you correcting all the errors, fixing some of the broken links, in addition to optimizing the custom code. 

You need to do all these and ensure that they are functional. 

To stage the new site, you have to temporarily launch the redesigned website using a separate staging server. It should be in a protected environment to prevent visitors from accessing it. 

At this point, you should carry out the test process by verifying if all the pages are set up correctly. Check if all the internal links are functional. 

This is a critical testing phase because search engines normally use internal links to evaluate and rank web pages in search results. 

Note: does your website SEO redesign involve changing URLs? If so, then you should consider verifying if the internal links are updated as well. There are several plugins that you can use to determine this. It’s worth noting that most people usually access websites using mobile devices. 

While carrying out the testing process, ensure that you check if the redesigned website is mobile-friendly. During the redesign process, your old website has to remain active since you will be using it as the reference point.

We also have another article here explaining which mistakes to avoid when creating a mobile-friendly website. Check it out here.

Step 5: Don't Make Drastic Changes to Content and Structure

While redesigning your website, ensure that you keep the same website content to ensure that the SEO contents remain intact. The only time you should make drastic changes to the content and structure of your website in a website redesign is when:

  • Your conversion rates are extremely low compared to the industry average
  • The bounce rate of your website is steadily increasing with no end in sight
  • You want to rebrand your business
  • The website is outdated
 

If you have valuable content, then make sure that you don’t remove or add any pages or change the pre-existing URLs. But if it’s necessary, then you can still make use of the 301 directs. However, implementing the redirects can be a bit complicated. Learn more about 301 redirects and you can use them to keep your SEO rankings.

Step 6: Setup and Define Link Redirects

Of course, you want to effectively redesign your website without losing SEO and that’s why you should define the link redirects to ensure that nothing is lost. 

Whether you have carried out minor or significant changes, it’s important that the new updates are documented. 

Documenting any redirects in Google Sheets or any other place is something you should do in order to keep the website redesign process simple, because redirects can get very complicated and will make it harder for you to maintain your SEO if you don’t redirect old pages to newer pages on your website.

The goal is to ensure that your visitors don’t experience the 404 error when they click your website links. 

Note: with your old website page still active, compare the sitemap of the latest site to the former. Take into account every URL so that in case you delete or change a URL, to learn more about sitemaps visit this article from Google Search Central.

Step 7: Carefully Launch Your New Website

You have carried out a comprehensive test analysis and ensured that everything is working as expected? 

Well, it’s now time to launch your newly redesigned website. This is the heaviest part of the whole redesign process and you can’t completely do it by yourself, especially if you are not a developer. 

As a result, you might have to seek the services of experienced developers. However, your work at this point would be to verify all the details of the website to ensure that the website is redesigned and all the vital SEO components are retained. 

When launching your redesigned website, make sure that you make create a schedule for it. The best time to do this is when you expect the least traffic. This way, if something is malfunctioning or there is a delay in launching the website, then only a few people will experience the problem. 

It’s also important that you carry out tests when you go live. You have to double-check to ensure that everything is working properly before hand. 

Post-launch verification activities should involve: 

  • Checking if the new pages appear as required and are loading properly Verifying if the 301 redirects are functioning 
  • Verifying if all the internal links are functioning correctly 
  • Checking if the databases and custom code are set up properly 
  • You have preserved previously existing SEO elements. 

The purpose of the redesign is to improve your website performance, and for it to further accelerate the growth of your business. Therefore, everything should be meticulously handled. 

If you have verified that everything is set up as you want, then you should get proactive in letting Google know that your new site needs to be crawled. But how do you do this? Well, open the Google Search Console and then enter your site’s URL under this search engine’s URL Prefix. 

Wait for Google to check the URL and then click the “Request Indexing” button. Indexing allows Google to understand what your page is all about. It will also catalog the contents of your website page including images and videos that are embedded on the web pages. 

This is crucial for SEO search engine results. 

Note: It’s important that you manually index your site yourself because it makes the whole process easier and almost instant. In case you wait for search engines to find your site, then you must wait for a couple of days. 

If the redesign of your website resulted in significant changes, there might be a chance that your rankings on Google may vary depending on the target keyword. 

But this shouldn’t be a cause of panic, especially if you have refined your website, retained the SEO, and made it more mobile-friendly. 

If you start to see your SEO rankings drop right after the redesign of your website, then this is most likely because Google or the other search engines have not reevaluated your new site. 

They have to reassess the new content or structure since these features play a huge role in determining the SEO value that your pages utilize.

Give your website a couple of weeks for Google to fully evaluate your website. If you have followed this guide on how to redesign your website without losing rankings, then you should actually see an increase of SEO rankings after a few weeks.

Step 8: Check Your Robots.txt File

For starters, robots.txt is a file that’s designed to tell the search engine crawlers which type of pages or files they can’t or can request from your website. 

This file is important because it helps to reduce the chances of your site getting overloaded with requests, which can damage your website’s SEO. 

Which is why you need to check your robots.txt file to see if it’s configured correctly.

To check if your robots file, go ahead and use the robots.txt tester option that’s located under the crawl option in Google Search Console. Overall, it’s important to use this file because it’s effective in allowing or denying access to search engines to certain pages of the website or the whole website. 

Step 9: Optimize and Resubmit Your XML Sitemap to Search Engines

submit website Google Search Console
Picture from Reliable Soft

Note that sitemaps are important for websites in addition to search engines. Besides that, they are crucial in providing metadata, for instance, how often each website page gets updated. 

For search engines like Google, they make it easier for them to get crucial information regarding the structure of your web pages and website in general. 

Overall, by simply submitting your XML sitemap to the Google Search Console, you can automatically guarantee SEO rankings for your website. But how do you go about this? 

Follow this video tutorial here on how to submit an XML sitemap to Google.

This will help the search engines to quickly and effectively index your newly redesigned website.

Step 10: Monitor Your Page’s SEO Ranking Changes

The above-mentioned elements are critical on how to redesign a website without losing SEO. But while you are it, you should make sure that you monitor your newly redesigned website’s rankings. 

One of the best tools to use for website monitoring is SEMrush, a ranking tool. 

Besides that, you can also do the monitoring process manually by simply keeping a record of your site’s ranking positions based on different keywords. 

The goal of monitoring is to ensure that you notice any significant changes, whether negative or positive. This is important for you in designing corrective actions or improves the positive ones. 

While monitoring your SEO and website rankings on Google and other search engines, keep in mind that your rankings might experience massive fluctuations in the first few days after activation.

If this happens to you, remember, DON’T PANIC. 

That means that you shouldn’t be sad if there is a big drop or get over-excited if there is a massive increase. It will take a couple of weeks for the ranking to finally stabilize and if things are bad at this point, that’s when you should start thinking about the corrective measures that you should implement. 

Generally, significant negative changes are caused by changing the existing content dramatically or by not following the right SEO and web design strategies in the first place.

Final Thoughts

Website redesign is a crucial and detailed process that’s critical in giving your site a fresh outlook. 

Note that the internet world is quite dynamic and with the high level of competition, you need to have a refreshing digital identity. 

However, if the overhaul is significant, then your SEO and search engine rankings may end up getting affected. 

However, if you implement the above-reviewed 10 steps, then your SEO won’t be impacted negatively. Make sure that you understand what’s in your current website and create a backup before you start the redesign process.

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If you ever need a helping hand in getting your business more profits with digital marketing, contact BizcaBOOM, a Woodlands Web Design Company, to get your website up and making your business more money.

We specialize in high end website design and SEO and can help you exponentially grow your business! Give us a call and let’s chat!

Now that you have learned a simple 10 step guide to redesigning your website without losing SEO, why not share this post with your friends? 

Spread the word out so we can continue to give you content on how to BOOM your business and establish dominance on the internet with digital marketing!

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]]> https://bizcaboom.com/blog/simple-10-step-guide-to-redesigning-website-without-losing-seo/feed/ 0 Average Website Conversion Rate by Industry (2021 Statistics) https://bizcaboom.com/blog/average-website-conversion-rate-by-industry https://bizcaboom.com/blog/average-website-conversion-rate-by-industry#respond Fri, 07 May 2021 17:23:51 +0000 https://bizcaboom.com/?p=26406 Average Website Conversion Rate by Industry (2021 Statistics) In today’s topic, we’re going to go over the average website conversion rate by industry using 2021 statistics.  Each year, Contentsquare publishes a report on the digital experience benchmark that aims to help businesses see how they fare against the leading brands. The report in the current […]

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Average Website Conversion Rate by Industry (2021 Statistics)

Average website conversion rate by industry 2021

In today’s topic, we’re going to go over the average website conversion rate by industry using 2021 statistics. 

Each year, Contentsquare publishes a report on the digital experience benchmark that aims to help businesses see how they fare against the leading brands. The report in the current year 2021 stands out due to the following reasons: 

– It monitors and measures the shift in the consumers’ digital behaviors in 2020 as well as the acceleration of digital transformation that many brands encountered following the occurrence of the pandemic. 

– The report includes evaluating over 20 billion user sessions in more than 25 countries for 11 and above industries making it the biggest data report that Contentsquare has ever done. 

In the report, Contentsquare data uncovered a 1.82 percent all-industry website conversion rate average. The average mobile website conversion rate is only at 1.5 percent, which suggests that companies need to do something and must put in more effort in simplifying the customers’ mobile checkout experiences to boost conversion funnel optimization. 

Let’s get in a little deeper on this data:

Average Website Conversion Rate by Industry

Average Website Conversion Rate for All Devices and Industries

Average Website Conversion Rate For All Industries by devices

Website Conversion Rate – What is It?

In general, the website conversion rate tells you the percentage of visitors that your site has pulled in and initiated the desired action that affects your site. This action turns your visitors into leads or customers. 

The desired action could be booking a demo, downloading a mobile app, making a subscription, completing a purchase, signing up for a trial, downloading an ebook, or anything that brings a favorable outcome to your website. 

Unlike cost-per-click or click-through rate, the conversion rate tells you how effective your marketing is at making visitors act the way you want them to, such as taking any of the desired actions stated above. 

In the marketing world, it is known as converting. If you have a high conversion rate, you have effective marketing. Check out our 7 point digital marketing checklist for startups to start your marketing on the right foot.

How to Calculate Your Website's Conversion Rate:

You can calculate your conversion rate manually, but you need to know the number of people who visited your website and how many took the desired actions. 

To calculate the conversion rate of your website, you need to divide the number of conversions or the number of people who took desired actions by the number of website visitors. Multiply the answer by 100 for the percentage. 

For example, a thousand people visited your page that contains an offer to download an ebook. The offer lasted for a month. 50 of your visitors took the suggestion and downloaded the ebook. Following the formula, you need to divide 50 by 1,000, which will give you the answer .05. 

To get the percentage, you need to multiply .05 by 100 and get 5 percent. This means that you have a 5 percent conversion rate for that page. If you hate math and dread to even think about calculations, you can sign-up to Google Analytics or other tracking programs to do the calculations for you so you can have it easy. 

After setting up a tracking report, you need to add some code to your website. You can begin tracking your progress. Here is a guide to setting up your website with Google Analytics.

Average Session Duration per Industry (Time spent on website)

average session duration contentsquare
From Content Square

It should be expected that the average session duration of each industry varies. The industries of travel, auto, and grocery have the highest session duration among the sectors that were reviewed. 

The financial services, telco, and B2B are some of the industries with the lowest average session duration. Based on the study that Databox has conducted, between 2 and 3 minutes is a rational benchmark for average session duration. Looking at the data, it is safe to assume that a good session duration may be more than 3 minutes. 

The study included a survey, in which 55 percent of the respondent marketers reported more than 3 minutes average session duration. 27 percent of the respondents reported more than 4 minutes as their average session duration.

average session duration databox
From Databox

Now does that mean your website’s average session duration should be 2-3 minutes? 

Not necessarily because it varies according to each niche. It depends on a variety of factors, but essentially, you want to increase the time users stay on your website in order to not only increase your conversions, but to rank higher on Google.

What is a Good Conversion Rate for my Website?

If you are already getting between 3 percent and 10 percent conversion rates, are you satisfied with that numbers already? Have you ever wondered about the conversion rate that can truly make you complacent? 

What is rate of conversion should you aim for? The average conversion rate for landing page across industries is 2.35 percent. However, the landing pages that belong to the top 25 percent Conversion Rates enjoy a conversion rate of 5.31 percent or higher. 

If possible, you need your landing page to occupy a spot within the top 10 percent that enjoys a conversion rate of 11.45 percent or above. On a study by Wordstream, thousands of accounts on Google Ads (also known as AdWords when it was first launched) that have combined annual spend of $3 billion were analyzed and the data revealed that the conversion rates of some advertisers are 2 or 3 times higher than the average. 

Are you satisfied with having an average conversion rate or would you want to be better than the others that belong in the same industry as yours? By analyzing the enormous amount of data on conversion rates and landing pages, some of the top converting landing pages’ common traits have been identified. 

You may be surprised to learn that it is much easier to get favorable conversion rates, but the manner to get there may be different from the conversion rate optimization knowledge that you know.

average conversion rate by industry website
From Content Square

Average Website Conversion Rate by Industry

Between finance and e-commerce, the latter has much lower conversion rates. Those in the top 10% Conversion Rates enjoy between 3 and 5 times higher rate of conversions as compared to the average for every industry. 

This proves that the rule remains the same regardless of industry. However, if you belong in an industry like finance that can be considered a high-performer, 5 percent is not an amazing conversion rate. 

If you are to compare your performance against the average across all industries, you are only fooling yourself into believing that you are actually doing better than expected. To be blunt, the top 10 percent are performing almost five times better.

Average Website Conversion Rate for Lead Gen Websites

You can try to look for the published date on lead generation’s average conversion rate, but you will not find any. Some of these lead gen sites include Homeadvisor, Yelp, and Bark.

The Invesp internal metrics found out that an average of 13 percent of visitors turn into customers. The data is based on 35 various lead generation websites. The highest converting site has a sustaining rate of 28 percent.

Average Conversion Rate for B2B Websites

When it comes to conversion rates, B2B is more complicated to deal with than the others. PropelGrowth conducted research to break down the conversion rates according to the qualification of the lead. 

They revealed that there’s a 5 percent conversion rate from visitor to a marketing-qualified lead. The marketing-qualified leads to sales-accepted lead have a conversion rate that has jumped to almost 60 percent, while those that made it to the sales-qualified lead stage has jumped to more than 50 percent. 

From sales-qualified to lead to customer purchase, the final conversion, almost reached 30 percent. Based on the given facts, you need to make sure that you are investing time and effort in the ones that will truly convert. 

Otherwise, you are only wasting your team’s time on something useless and losing better opportunities.

Things that Determine your Overall Conversion Rate

The intent of your visitors in visiting your website can impact your conversion rate. Are they coming to your website with the intent of buying the things you offer? 

Are they fishing information from your website and go to a brick-and-mortar store to make the actual purchase? It depends on the kind of product you present and how your visitors take them. 

It is more on the visitor-centric data and not something that you can control, such as design, messaging, and others. If you are aware that your visitors come to your site to browse and no intention of buying, you need to think of ways to make them buy from your site instead of buying the product elsewhere.

How to Get a Higher Conversion Rate for Your Website

If you want to prioritize your conversion rates, you need to focus on better-converting channels. Analyze your analytics report to find out the source of the most traffic. If social is your top channel, it shows that your direct traffic is small.

You may get better conversions if you divert your marketing resources in an email campaign or PPC. You may want to consider investing in an email marketing campaign. Promote Best-Converting Categories or Products Different product categories and physical products have different conversion rates. 

Once again, look at your analytics to find out the pages that convert best. When you create your marketing campaigns, make the said pages your top priority. Another thing you can try is to go deeper into your A/B tests. 

Some small changes can bring a huge impact on your conversion rates. It is also important to conduct some tests and monitor the improvements and other things that you need to improve to yield better conversion rates.

Are You Ready to Increase Your Website's Conversion Rate?

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If you ever need a professional website company, contact BizcaBOOM today for high end and effective web design services.

We specialize in web design and SEO and can help you exponentially grow your business! Give us a call and let’s chat!

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]]> https://bizcaboom.com/blog/average-website-conversion-rate-by-industry/feed/ 0 Why Website Maintenance is Highly Important After Development https://bizcaboom.com/blog/why-website-maintenance-is-highly-important-after-development https://bizcaboom.com/blog/why-website-maintenance-is-highly-important-after-development#respond Sat, 01 May 2021 17:00:02 +0000 https://bizcaboom.com/?p=26391 Why Website Maintenance is HIGHLY Important After Development Most websites run on a CMS or a content management system and constantly need to be updated for the website to be performing at it’s best. A few common questions we get as a web design company are: Why is website maintenance important? Is it necessary to […]

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Why Website Maintenance is HIGHLY Important After Development

Why Website Maintenance is Highly Important After Development

Most websites run on a CMS or a content management system and constantly need to be updated for the website to be performing at it’s best. A few common questions we get as a web design company are:

Why is website maintenance important?

Is it necessary to do website maintenance after development?

How does updating content regularly help in sustaining a website?

The short answer to this is that the website doesn’t just run on it’s own. Similar to a car that needs regular oil changes, most websites run on a Content Management Systems (CMS) such as WordPress or Joomla. 

Most of these content management systems need to be updated on a regular basis in order for your website to stay at an optimal performance.

A regularly updated website is absolutely critical for having success online with you business. 

Not only is it not enough to design, schedule, and host a website, but ongoing maintenance is essential to keep your website up to date, avoid disruptions, and achieve optimal performance. 

However, try not to confuse website maintenance with a website redesign. Website maintenance has more to do with ongoing assistance in changing content, updating plugins, and installing updated security. Why website maintenance is important?

Your question will be answered in this article. Without a further a do, let’s dive into why website maintenance is highly important after development and some factors to consider when deciding to do so:

Why Website Maintenance is Highly Important After Development

Regular Maintenance Improves the Security on Your Website

According to a study by a Global Security Company, Sophos, on Forbes, about 30,000 websites are hacked every single day. That’s about 900,000 websites every month and about 11 million every year! And that number is increasing!

What’s shocking about these statistics is that out of those websites that were hacked, about 56% of them had an outdated content management system. Security is one of the biggest reasons why website maintenance is highly important after development. 

You wouldn’t want your website to crash a couple of months after building it, right? This is why you shouldn’t miss out on regular updates to your website. 

The reason your website can get hacked without regular updates and maintenance is because the new updates bring better security and the longer you wait to update a 10 year old website, the more likely it is for it to be taken down.

Several ways hackers can try to hack into your website is through spam, installing malware, and skimming (stealing credit card information).

As your website starts to gain more traffic and dominance, you can become a bigger target for hackers to try to steal not only your information, but your website visitors’ information. Your reputation can really take a hit if this were to happen.

It Creates a Better Experience for Website Visitors

An effective business website can attract large numbers of visitors and potential customers. Depending on the content of the website, website visitors may click on the website and stay for a while reading a particular article, watching a video, or making a purchase. 

By integrating various elements such as graphics, text, and images that target a particular market, effective corporate websites can attract more businesses. 

However, it is not enough to build and grow a strong online presence. It’s just as important to be able to wait. An online business website is just as effective as the content it owns. The content of the website must be kept current and updated regularly so that online visitors can expect something new from time to time. 

It Saves You Time and Money

When it comes to updating your website, you don’t want to wait on updates. Failing to update and maintain your website frequently can make the developing and updating process more time-consuming and costly the longer you wait.

The reason for this is because platforms like WordPress are always releasing a new update that ensures top security and performance. If you fail to maintain or update the platform, it can lead to your website having more vulnerabilities that will take more of your developer’s time to fix.

Another reason why website maintenance is important is that the functionality of your website can start to deteriorate the more outdated the Content Management System gets, so you don’t want to have to pay for it in the long run when your website does encounter an error.

keep users coming back by updating the website and high level SEO

Keep Users Coming Back to Your Website

By regularly updating your website with shareable content like upcoming events, image galleries, and blogs, your audience will get an idea of who you are and what you are doing. Interact with your audience, including actionable elements like a newsletter sign-up form and social media icons that point to your company’s profile. 

A well-maintained website will help promote your brand, work, and mission. Get rid of outdated information and check your website for problems and errors on your website. Do this regularly so that you can give your visitors the best possible user experience. 

Website maintenance is vital for all businesses, large and small that are wanting to have a good online presence. Regular maintenance of your website will improve performance and provide a safe environment for visitors. Website maintenance ensures that your visitors have a smooth experience when they visit your website. 

The user experience ensures that your visitors keep coming back. 

Regular Maintenance Can Get You a Good Working Backup Site

If you had made a change on your website that you don’t like or if your website were to crash, having a good working backup is essential is you don’t want to risk destroying your online presence. 

When you regularly update and maintain your website along with backing up your website, you can give yourself a nice working backup site in case anything were to happen to your current website. This can save you so much time and unwanted stress.

Usually a professional website design company should be able to maintain your website and provide monthly backups of your website. This will protect you from restarting any SEO campaign or losing any content you have recently created.

Decreased Website Speeds

Most Content Management Systems have new updates that need to be installed. These updates are meant to provide better protection against hackers and provide better performance. 

With plugins and other parts of the website needed to be updated frequently, core updates need to be installed from the CMS to be able to handle new themes, plugin features, and data protection, thus increasing the speed of the website.

When you do maintenance on your website, this will ultimately eliminate most the bugs that are causing the website to slow down. Speed is a very important factor in SEO. Some tools you can use to analyze the speed of your website is Google PageSpeed Insights and Pingdom.

Why You Should Hire a Website Maintenance Team

When hiring a professional and an experienced website maintenance team, they use the latest technology to monitor the website and make significant changes to improve its performance. 

Knowing how important your online business is to you, they offer high-quality solutions and regularly update your website, so you get a higher return on investment (ROI). 

If you’ve read this entire article and now you know why your website is not performing at its best, then you need to consider maintaining your website frequently because website maintenance is highly important to a website’s performance and rankings in the search engines.

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If you ever need a helping hand in getting your business more profits with digital marketing, contact BizcaBOOM today to get your website up and running.

We specialize in web design and SEO and can help you exponentially grow your business! Give us a call and let’s chat!

Now that you have learned why website maintenance is highly important after development, why not share this post with your friends? 

Spread the word out so we can continue to give you content on how to BOOM your business and establish dominance on the internet with digital marketing!

References:

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Small Business Chron

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