For a local businesses in Houston, online marketing allows consumers to find your products and services easily in the Houston area. A strong presence in search engines like Google can persuade potential customers to make purchases.
You will reach more potential leads who need your products or services when you improve your SEO (Search Engine Optimization). The following are several local Houston SEO tips that you can implement to help your local Houston business rank higher in search engine results.
One of the most important things to consider when you want your local Houston business to appear on the first page of Google is to create a lot of engaging and helpful content for users.
Make sure you have relevant text, images, videos, infographics, and other multimedia items that users can see on your website.
Contrary to what many people think, you do not need to have a lot of content to rank your site. According to Moz (a reputable online marketing firm), it is better if you have around 150-200 high-quality words than more than 1000 empty words on your page.
The local map pack can help you increase your Houston business’s amount of sales and customers when people are searching for products or services in in the Houston area. Having a specific address in Houston and a Houston phone number on your website helps Google to show which results are the most relevant. You should also create listings on other specialized directories like Yelp or Foursquare.
Google favors sites that have good page load speeds because it is something that can directly affect the user experience. Make sure you use a reliable host for your site or at least cache your website to decrease the time needed to download a web page. You should also compress images before uploading them to your website.
One of the most important elements on a website and your local Google My Business listing is the title tag because it represents what users see when looking at your Google results. You should use relevant terms for this tag and keep it between 50-60 characters to avoid losing visibility when people are searching.
Do not forget to use keywords related to your business because you want users to be able to see your listings once they start typing the name of your product or service.
Your meta description is important for two reasons. First, it allows Google to display a brief description of your website when someone searches for a business in your area. Second, it can convince people to click on your listing instead of others. Make sure you use around 150-160 characters and make sure it makes sense with your web page’s content.
Make sure your Houston business appears on different social media sites. It helps to have listings on sites that are most relevant for your business, like Facebook, Twitter, Pinterest, and Instagram. Social signals also play an important role in search engine ranking because they show web pages of a site deemed relevant by other users.
It is a good idea to learn from your local Houston competitors, which can easily be done with tools such as Searchmetrics and Moz’s Open Site Explorer that show you what keywords they are ranking for, their backlinks, and even social media presence. You should also check out their site to learn about their user experience.
Having a website is not enough; you also need to know your target market and what they are searching for by using Google Analytics. You can check out which phrases have high search volume, which geographical areas provide the most traffic, and even how much time people spend on your site. It also helps if your business has a physical location so people can check it out in person.
Travel websites such as TripAdvisor, Yelp, and even Google Maps show ratings from previous customers on search results pages. Make sure you encourage your customers to leave feedback by using testimonials or a survey link on your website.
You should also respond to every review that comes in because it is a great opportunity for potential customers to learn more about your Houston business. Responding to reviews also tells Google that you’re a reputable business in the Houston area.
If you ever need a helping hand in getting your Houston company at the top of Google, look no further and book a call with BizcaBOOM, an SEO Company in Houston, so that you can get more calls coming in. Or if you’re in need of a professional web designer in The Woodlands, feel free to contact us here.
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