What is On-Page SEO? The Importance of On-Page SEO?

What is On-Page SEO?

As technology is improving, digitalization is becoming more and more powerful. It has changed the way businesses and individuals operate or behave. People, these days, have more access to the internet and they search for businesses and brands online. 

Thus, having an online presence is a crucial factor for all businesses. But it is not enough. You will need a professional SEO expert to help you figure out the best strategies for your business. 

SEO or search engine optimization is a process that can help in improving the visibility and ranking of a website or blog. SEO or search engine optimization is comprised of two parts – On-Page SEO and Off-Page SEO

We will discuss On-Page SEO such as its importance, elements, and how you can strategize a proper plan. Read on to know more about On-Page SEO.

What is On-Page SEO? The Importance of On-Page SEO?

What is On-Page SEO?

On-Page SEO is one of the parts of SEO and it is referred to as any optimization which you will be able to control on your blog or website. 

This SEO practice is all about optimizing the websites so that they can earn organic traffic and increase the ranking of your website in search engine result pages (SERP). 

On-Page SEO relies actually on the contents of your page i.e. anything present on your website. These include optimization of HTML codes of the page, CSS, JavaScript, Metadata, and internal links

It is also about positing relevant and high-quality content in form of texts and visual media (photos and videos).

On-Page SEO vs. Off-Page SEO

On-Page SEO differs a lot from Off-Page SEO. Though both can help in improving your online rankings, there are some fundamental differences that you have to know. 

So, what is the difference between On-Page SEO and Off-Page SEO? On-Page SEO, as mentioned above, is mainly referred to all the actions that you take on the website such as design, layout, contents, keywords, etc. to help to boost up the ranking on search engine result pages. 

Off-Page SEO, on the other hand, is referred to the actions that are taken off the website such as backlinks. This is also an important part of boosting the rank of your website. 

There is nothing more important or less important in SEO. If you want to have a successful SEO campaign for your website and get more leads, traffic, and online exposure, you have to consider both On-Page and Off-Page SEO. But for now, let us see why On-Page SEO is important and how can you improve that.

Why Do You Need On-Page SEO?

Now that you have got the answer to your question – what is On-Page SEO, you have to know why you need this. In simple words, On-Page SEO is very important. 

The reason for its importance is because On-Page SEO helps the search engines to analyze your website as well as the contents in it. This is done in order to identify whether or not the query of the searcher is relevant to the site. 

The most popular search engine is Google and it is constantly changing and updating its algorithm. This is done to ensure that Google can understand the intent of the searcher more efficiently and cater to them with the best and most relevant results based on their search. 

So, as the algorithm of Google develops and changes, your website too should change and improve from time to time. On-Page SEO is important because: 

  • HTML, Metadata, CSS, and JavaScript of your website that is visible to search engines must be optimized for better ranking 
  • The contents of the website i.e. the text information and visual media like videos and images must be optimized so that it can be visible to users 

You need to know that almost half of the traffic that comes to your website comes through the search engines like Bing or Google. Hence, it means that almost 40% of the online revenue comes from that search traffic too. 

Ranking number one in the search engine result pages is extremely important for business websites because it gets more than 32% of the total keyword traffic. In fact, the first page of the search results also gets 91.5% of the traffic

For all these reasons, On-Page SEO is so important for any business website or blog. Without this, the site will miss out on opportunities to be on the top ranks for specific keywords which a person uses to search on Google or Bing. 

This is the reason why companies are investing a good amount of money in hiring the best SEO agencies and experts to revamp their websites and handle search engine optimization strategies.

SEO strategies OnPage

Most Important Elements of On-Page SEO

1. Meta Data

The Metadata of the website will be there in the HTML code of each and every page. This is an umbrella term that is used to cover a lot of important sub-elements such as Meta description, the title tag of the page, and keyword density. 

Among these, the title tag and Meta description are used in the SERP in order to list the websites. 

Whenever somebody looks up a query, the Meta description, as well as the Meta title, are all linked with the page. It is important to optimize all the sub-elements of your Metadata with interesting and unique content along with relevant keywords. 

The meta title and description don’t need to have any fancy text or pictures. It is all about few characters that help to convince the audience to visit the website. This will help the search engines as well as the users to know what your page has to offer to the audiences.

2. SEO-friendly On-Page Content

The next most important element that you have to consider for On-Page SEO is high-quality content for your website. Well-written and unique content is associated with the Metadata you use for your website. 

A great quality content that is well-written with the proper placement of all the relevant keywords will ensure that the queries of the search engine match with the needs of the users. 

Besides following the right On-Page SEO guidelines, good quality content is also important for content marketing too. Lately, Google has provided some guidance for the business websites for creating content:

E.A.T i.e. Expertise, Authoritativeness, and Trustworthiness.

This means, your content must be expert, authoritative as well as trustworthy. Don’t forget that your content is a specific ranking signal for On-Page SEO. So, you need to be very careful while creating content for your website. You need to follow these useful points while creating content:

  • You must create content that is useful and is rich with information that can accurately as well as clearly describe the website or the products and services available
  • Research on the relevant words that your target audiences and users will type for searching your page and make sure to include those words or phrases in your content
  • Always remember that the contents are mainly for the users to read and understand and not for the search engines
  • In order to help Google to completely understand the content of your website, you must allow the assets of the site to affect the page significantly
  • Don’t deceive the users or audiences with irrelevant content
  • Brainstorm to think about some creative ideas that can make your website valuable, engaging as well as unique to the users so that it can stand out in the competitive market

3. Internal Linking

The next element that plays a major role in the entire process of On-Page SEO is internal linking. What is it? Internal linking can be described as linking from and to the pages on a particular website. 

Though many people overlook this element, it is quite important and can play a significant role. It is important to develop the process of internal linking as your website starts to grow. 

This is important because it helps the crawlers in exploring your website, go through the contents, and understand your page. You can use internal linking in two ways for improving On-Page SEO. These are:

  • By adding the links from relevant and existing content to new pages
  • By adding the links to existing and relevant content to your new posts

No two strategies for internal linking are the same. Every strategy can be different but you have to make sure that every new page of your website has a minimum of two links. 

This can help you to get the best result. As much as linking is important, do not force any link if you are not being able to find the right page for links. 

There are many free and paid tools available that can help you to check and keep track on the status of your internal linking.

4. Structure of the Website

Another most important element of On-Page SEO is the site structure. The structure of the website depends on different sub-elements such as footers, navigation bars, and the overall website design. 

This is literally the fourth pillar of On-Page SEO where you have to ensure the best user experience. 

You have to make sure that the website is easy to navigate and understand. To ensure a flawless user experience with the best structure you have to focus on:

  • The user-friendly layout of the page
  • Improved speed of the website
  • Beautiful and attractive design
  • Mobile-friendly layout

When all these factors are combined, you can get a perfectly structured website. Thus, the SEO experts always focus a lot on the overall designs and layout of the website. This can have a great impact on the ranking in the search engine result pages.

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How to Evaluate On-Page SEO of your Website?

As you now know more about On-Page SEO and the important elements of it, you can assess the performance of your website too. It is important to evaluate or assess the On-Page SEO of your website as this will help you to get some insights. 

You can use those data to figure out some of the best strategies for On-Page SEO. You can evaluate in two ways – using a tool for evaluation and manual evaluation. 

You can get some reliable and efficient tools that can help you to audit your entire website. After assessing the website, it can provide you with all the detailed analysis about the optimization. 

Another way is manual evaluation. In case you choose to manually evaluate the On-Page SEO of your website, you have to keep certain things in mind. These are:

  • You have to look at whether or not you are using keywords in the right way on every page. Keywords are important and you have to use that in the right way.
  • Are you linking the pages to and from your site? This could be a great way to help the visitors to go from one page to another on your site and read the contents.
  • Is your website user-friendly and does the website load quickly? If your page takes a lot of time to load, then it can be a problem.
  • Are you using fresh content on your website? Two to three fresh blog posts now and then are very important for your website to keep it relevant and updated with time.

Considering all these factors is important when you are assessing or evaluating the On-Page SEO status of your page. Hiring an SEO expert can help you in this. 

They can assess your entire website and find out the problem areas. Based on that, they can outline some of the best On-Page SEO strategies for your website.

ON-PAGE SEO factors for ranking on Google

Effective On-Page SEO Strategies

Nowadays, the sales and profit of your business depend a lot on your online presence. So, it is important to ensure that you not only have a website but it has to be well-optimized. 

With the best On-Page SEO techniques and practices, you can keep your website at the top of the rank in search engine result pages. These techniques can vary from one business to another depending on the needs. 

So, here are some of the best and most effective strategies for On-Page SEO that you can apply:

Publish Unique and High-Quality Content

To ensure that your website is showing at the top rank on the search engine result page, you have to give a lot of attention to the contents. First of all, you have to write unique content which should not be plagiarized and you also have to make sure that it has all the essential elements in it. 

Keep the content informative, accurate, relevant as well as interesting. Your users will visit the website and go through the contents first. If you cannot catch their attention, then you may lose traffic. Your content must be compelling and intriguing.

Keyword Research

Keywords are extremely important. The main reason why they are so crucial is that these keywords act as a linchpin between what the people are looking or searching for and the content available on your website. 

The keywords are made up of one word or even a whole phrase with few words but they have to be relevant to your content. For example, if your business is about A/C duct cleaning, then you have to use the keywords that people use to search on Google or Bing. 

You have to strategically place these keywords too in the content keeping in mind the density.

Add Multimedia Elements and Quality Images

Images and other multimedia elements such as graphics, videos, etc. are an important part of the on-page SEO. Including these multimedia elements or visual media can make your website much more interesting and engaging to people. 

But this comes with a lot of challenges. First of all, the search engines like Google cannot understand the multimedia content. Secondly, they can affect the loading speed of the page too. 

Hence, you have to optimize the multimedia elements while adding to your content. It is better to use original mages and optimize the site properly. You also have to use the ALT tag for describing the images and give a descriptive filename too.

Build Internal Links

The best way to engage your audience is to make your audience go from one post to another one on your website. This can be done by linking to the pages within your website. 

This is one of the major strategies for On-Page SEO. It is more or less like building your own spider web. Here you have to provide a link to another content post of your website in the present post. 

This has to interlink your web pages to make sure that you are creating a complete website. 

For example, you have 4 contents in your website – content A, content B, content C and content D. You can interlink the content A with content C, and then with C you can link D and from D you can connect B and from B back to A again. This way you can create a complete spider web.

Make your Website Mobile Friendly

Nowadays, almost every person has a smartphone and internet connection. Instead of using a laptop or computer, most people use their phone to search the important information. 

According to a recent study, it has been seen that about 74% of the people have search on their mobile using a mobile search engine. This means your maximum traffic is using a mobile phone to visit your website. 

Hence, one of the most important On-Page SEO strategies is making your website mobile-friendly or responsive across ALL devices. For that, you have to choose the right webpage design and layout which is responsive to the mobile screen sizes too. 

You can check the website with the help of a Google mobile-friendly tool. This will help you in assessing your entire website and diagnose the potential problems to fix them for better.

Secure your Website

The last but one of the most important strategies for improving the rank of your website is to secure your website. It is an important part of On-Page SEO. At this point, site security such as the HTTPS protocol is not a surprising addition. 

You have to secure your website to earn more trust and credibility. The sites with proper security are preferred by the Google search engine and you can get the first rank only when your website is completely secured with a trustworthy protocol. 

The ranking algorithm of Google has recently included site security as one of the signals for pushing all the websites to secure their sites.

Final Thoughts

This is all about On-Page SEO and how you can get the best out of it. There is no doubt that SEO has a huge role to play in the ranking of your websites as well as for the amount of traffic they are getting. 

As we have already seen, both On-Page and Off-Page SEO are important. But on-page optimization is a broader concept as it covers a lot of important elements starting from the designs to the contents and link building. 

You have to be very careful while you are choosing the right SEO expert for your business. Choosing the right and the best one can help you to get the best result.

SEO search

Hire a Professional SEO Company Today!

Now that you know more about On-Page SEO and how it works, you still may need to consult with a professional SEO Company in Houston or in your area to give you the best advice. 

SEO by no means is easy. Without the proper knowledge, experience, and expertise in this field, it is may not be possible for you to figure out the strategies for On-Page SEO on your own to help you rank on the search engines.

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If you ever need a helping hand in getting your company or home service business at the top of Google, look no further and book a call with BizcaBOOM, an SEO Company in Houston, so that you can get more calls coming in. Or if you’re in need of a professional web designer in The Woodlands, feel free to contact us here.

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